SHELTON, Conn., July 7, 2016 /PRNewswire/ -- At
Entertainment Weekly's Con-X fan festival at Comic-Con,
July 21-24, Schick Hydro is
introducing larger-than-life Robot Razor, the superhero razor ready
to dive into the fanfare and smooth out the many irritations that
often damper fan experiences.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7867651-schick-hydro-robot-razor-con-x/
"Up until now, we've only seen Robot Razor in digital form in an
epic battle against a regular lube strip in a showdown for skin
supremacy," said Anastasia Tobias,
Schick Hydro Senior Brand Manager, Edgewell Personal Care. "Now,
we're excited to bring his powers to real-life situations for fans
at EW's Con-X -- making Schick Hydro the brand that doesn't just
mean a smoother shave, but a smoother experience."
In anticipation of the arrival of Robot Razor in San Diego, Schick Hydro is launching their
#HydroRescue social campaign a few weeks prior. On
July 7, from 9am – 9pm EST, guys
are encouraged to tweet some of life's funniest irritations with
#HydroRescue and #Contest for a chance to win an all-expense-paid
trip to San Diego with a friend,
meet actor Zachary Quinto, and enjoy VIP treatment at the Schick
Hydro Super Shave Shop and Hydration Station at EW's Con-X.
Some submissions will be replied to from @SchickHydro with
images of Robot Razor fixing entrants' irritations in the form of
real-time sketches by professional comic artists, showcasing the
character's powers as he protects guys against their most annoying
irritations. Along with the grand prize winner, two runners-up will
also be selected to have sketches of their submissions turned into
dynamic illustrations, creating limited-edition posters that will
be displayed and distributed at the Schick Hydro Super Shave Shop.
Famed artists creating the fan-submitted Robot Razor scenarios are
Livio Ramondelli and Ryan Odagawa.
The Super Shave Shop and Hydration Station is part of a fully
integrated partnership with Entertainment Weekly including
experiential, print and digital elements, with a focus on its
first-ever EW Con-X fan festival, located near the San Diego Convention Center in Embarcadero
Park North in the downtown marina. At the Schick Hydro station,
guys will receive a free custom shave from professional barbers –
including hero and villain facial hairstyles – and have the chance
to meet Robot Razor, as they're encouraged to share their
clean-shaven selfies with #HydroRescue. Attendees can also receive
autographed posters from Ramondelli and Odagawa. In and around
EW's Con-X, Robot Razor will set out to prove undefeated against
on-the-ground irritations as he saves people from long lines with
water, sunscreen, and treats to make their time under the hot
San Diego sun smoother.
Robot Razor is inspired by the brand's patented technology and
smart innovation in its newest razor, the Schick Hydro 5, designed
like no other to protect guys from shave irritation. Robot Razor
first appeared in a 30-second TV spot that aired during this year's
Big Game, during which he defeated a regular lube strip in
battle.
For more information, visit www.schickhydro.com or
facebook.com/SchickHydro. Visit @SchickHydro on Twitter on
July 7 to enter for a chance to win
the #HydroRescue contest.
About Edgewell Personal Care™
Edgewell Personal Care
(NYSE:EPC) manufactures and markets a diverse range of personal
care products in the wet shave, skin care, feminine care and infant
care categories with well-established brand name products such as
Schick® and Wilkinson Sword® men's and women's shaving systems and
disposable razors; Edge® and Skintimate® shave preparations;
Playtex®, Stayfree®, Carefree® and o.b.® feminine care products;
Banana Boat® and Hawaiian Tropic® sun care products; Playtex®
infant care products and gloves; Diaper Genie® and Litter Genie®
disposal systems; and Wet Ones® moist wipes. ©2016 Edgewell. The
Playtex® trademark is used under license.
About Entertainment Weekly
Entertainment
Weekly is your all-access pass to Hollywood's most creative minds and most
fascinating stars. The magazine was launched by Time Inc. in 1990
and is America's leading consumer publication in the entertainment
category, with a guaranteed circulation rate base of 1.5 million
and a combined audience of almost 28 million loyal, engaged fans.
Each day, EW.com publishes a myriad of featured stories, blog
posts, TV-recaps, original videos, film reviews and photo
galleries. In April 2015, the
PEOPLE/Entertainment Weekly Network reached #1 in its competitive
set with 56.4 million unique visitors and during the same month,
EW.com desktop, tablet and mobile growth hit an all-time high of
19.9 million combined unique visitors. Entertainment Weekly
is the first to know about the best in entertainment. With sharp
insight, unparalleled access and a trusted voice, EW keeps readers
plugged into pop culture. This is where the buzz begins.
Entertainment Weekly is also available on the iPhone®,
iPad®, Apple News App, NOOK Color™, HP Touchpad, Kindle Fire, Next
Issue, and select Android™ devices. On social media, join the
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Pinterest, Tumblr and Google +.
Media Contact
Kayla
Bibeau
Edelman, for Schick Hydro
212-738-6119
kayla.bibeau@edelman.com
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/schick-hydro-debuts-larger-than-life-robot-razor-at-entertainment-weeklys-con-x-during-comic-con-san-diego-to-rescue-fans-from-real-life-irritations-300295248.html
SOURCE Edgewell Personal Care