SHELTON, Conn., April 6, 2016 /PRNewswire/ -- Schick®
and Skintimate® have enlisted the help of the most
talked-about icons in pop culture today – emojis! – to help women
rethink how they care for their legs with a simple routine: Ready,
Shave, Shine! As part of the second year of the Rock Your Legs
campaign, Schick® and Skintimate® created emojis – and even gave
some of them legs! – to represent the Schick Hydro Silk®, Schick®
Intuition® and Schick® Quattro for Women® Razors and Skintimate®
Shave Gel brands and personified them in a new music video to
celebrate the steps women take to rock their legs.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7802451-schick-skintimate-rock-your-legs-emoji-video/
"We couldn't think of a more exciting, or relevant, partner
today than emojis," says Dan Kinton,
Group Marketing Director, Women's Systems and Skintimate, Edgewell
Personal Care. "Emoji use is continuing to increase every
day, especially among millennial women. This insight gave us an
opportunity to engage women in a fun and playful way in order to
drive the importance of a healthy leg care routine."
The Schick® and Skintimate® original "Rock Your Legs" music
video can currently be seen at YouTube.com/RockYourLegs and makes
its debut in movie theaters across the country throughout the month
of May.
Introducing: Schick® & Skintimate® Emojis
The
Schick® and Skintimate® emojis show the different ways women can
rock their legs by embodying Schick® and Skintimate® product
benefits. Specifically, in the video, they act as not fairy, but
"emoji godmothers" who sing an original song that educates
women about the three-step leg care routine: Ready, Shave, Shine!
The four emojis and their brand inspirations are:
- Pink Sweater – Skintimate® Shave Gel: Radiant, healthy,
beautiful legs call for unshakable confidence. Our Pink Sweater
Girl is always prepared to rock her legs.
- Red Dress – Hydro Silk®
Razor: Water-activated moisturizing serum in Hydro Silk
hydrates* your skin longer than any other razor leaving your skin
as silky as the dress our Red Dress Girl wears to dance all night
long.
- The Twins – Intuition®Razor: Effortless, simplified and
caring, Schick® Intuition® with shave cream right on the razor is
the simple way to get smooth, beautiful legs. So simple, our Twins
have time for twice the fun.
- The Runner– Quattro for Women®: Liberating, active
performance, Quattro for Women® disposable razors provide an
incredibly close and comfortable shave so smooth that you can skip
a day or two, so she's always prepared no matter what fun the day
or night throws at her.
Ready, Shave, Shine!
The rallying cry "Ready, Shave,
Shine!" aims to encourage women to pay as close attention to their
leg care routine as they do their hair or face routines.
Schick® and Skintimate® offer at-home tools to help personalize a
beauty routine that reflects every woman's individual style and
empowers her to feel confident and beautiful in her own skin.
Dr. Annie Chiu, partner
dermatologist for Schick® and Skintimate® says, "Healthy,
beautiful legs can make you feel powerful and confident, so they
deserve more than just basic shaving – they deserve a personalized
beauty routine. From total leg care to the hair-down-there, Schick®
and Skintimate® give women great products to help create a custom
leg care routine, and I'm excited to be part of the Rock Your Legs
campaign to encourage women to show off their legs with
confidence!"
The three steps to confident, beautiful legs are:
- Ready: First, apply a moisturizing shave gel like
Skintimate®
- Shave: Use a Schick® Women's razor that
fits your unique needs
- Shine: Show off your legs with confidence,
whether you use a luxurious moisturizer after the shower or rock a
killer outfit that accentuates your gorgeous gams!
Now Schick® and Skintimate® are making it easier than ever for
women to rock their legs like our favorite emojis at home!
Beginning in April 2016, limited
edition Rock Your Legs packaging will be available in stores
nationwide in select variants for the following products:
- Skintimate® Shave Gel: Nourish and protect your legs
with our gel that foams into a rich lather helping you never miss a
spot.
- Schick Hydro Silk® Razor: Water-activated moisturizing
serum* and five curve-sensing blades with skin guards to help
protect skin from irritation, leaves skin feeling silky
smooth.
- Schick® Intuition® Razor: No need for shave gel. The
only razor that lathers and moisturizes during shaving in one easy
step.
- Schick® Quattro for Women® Disposable Razor: Four
ultra-thin blades and a compact pivoting head delivering a shave so
smooth you can skip a day or two.
'Ready, Shave, Shine!' at the Movies!
Throughout the
month of May, the Rock Your Legs emoji music video will be making
its debut in movie theaters across the country. Catch the Schick®
and Skintimate® emojis rocking their legs before the previews in
all PG-13 and R-rated movies. Also, be sure to look for
Schick® and Skintimate® Rock Your Legs emoji displays in major
grocery stores and drugstores from April
1-July 15, 2016. When you buy $10 or more worth of participating Schick® and
Skintimate® women's shave products, submit your receipt online and
you'll get a free** movie ticket.
ABOUT EDGEWELL PERSONAL CARE
Edgewell Personal Care
(NYSE: EPC) manufactures and markets a diverse range of personal
care products in the wet shave, skin care, feminine care and infant
care categories with well-established brand name products such as
Schick® and Wilkinson Sword® men's and women's shaving systems and
disposable razors; Edge® and Skintimate® shave preparations;
Playtex®, Stayfree®, Carefree® and o.b.® feminine care products;
Banana Boat® and Hawaiian Tropic® sun care products; Playtex®
infant care products and gloves; Diaper Genie® and Litter Genie®
disposal systems; and Wet Ones® moist wipes. ©2016 Edgewell.
The Playtex® trademark is used under license.
Media Contact
Brittany
Herrmann
Edelman, for Schick and Skintimate
(212) 704-8264
Brittany.Herrmann@edelman.com
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visit:http://www.prnewswire.com/news-releases/schick-and-skintimate-enlist-emojis-to-celebrate-legs-in-a-new-rock-your-legs-music-video-300246939.html
SOURCE Edgewell Personal Care