COMPANY ANNOUNCEMENT
No. 7/2017

                                                                                                                                  Copenhagen, 31 March 2017

Skandinavisk Holding A/S and
Skandinavisk Holding II A/S sign merger plan



Scandinavian Tobacco Group A/S has been informed that Skandinavisk Holding A/S and Skandinavisk Holding II A/S have today signed a plan to merge the two companies. Skandinavisk Holding A/S will be the continuing entity in the merger.

Skandinavisk Holding II A/S owns 33.2% of the shares of Scandinavian Tobacco Group A/S, and is the company's largest shareholder.

Skandinavisk Holding A/S owns 100% of the shares of Skandinavisk Holding II A/S and is in turn owned 65% by Chr. Augustinus Fabrikker Aktieselskab (ultimately the Augustinus Foundation) and 35% by C.W. Obel A/S (ultimately the Obel Family Foundation).

The merger is expected to be completed before 30 June 2017.

Following completion of the merger, it is the intention of Skandinavisk Holding A/S to distribute the company's holding of Scandinavian Tobacco Group A/S shares to Chr. Augustinus Fabrikker Aktieselskab and C.W. Obel A/S, in proportion to these parties' ownership of Skandinavisk Holding A/S.

For further information, please contact:

For media enquiries:
Kaspar Bach Habersaat, Director of Group Communications
phone: +45 7220 7152 or kaspar.bach@st-group.com

For investor enquiries:
Torben Sand, Head of Investor Relations
phone: +45 7220 7126 or torben.sand@st-group.com

About Scandinavian Tobacco Group

Scandinavian Tobacco Group A/S with its subsidiaries (the "Group") is a world leading producer of cigars and traditional pipe tobacco. The Group also produces fine-cut tobacco and sells tobacco-related accessories. The Group produces and sells 3 billion cigars and 5,000 tonnes of pipe and fine-cut tobacco annually. Scandinavian Tobacco Group believes it is the only company globally with a core strategic focus on production and distribution in all of these tobacco categories.

Scandinavian Tobacco Group holds market-leading positions in the machine-made cigar market in Europe, the handmade cigar market in the US, the online and catalogue retail sales of cigars in the US, the traditional pipe tobacco market globally and in selected fine-cut tobacco markets.

Scandinavian Tobacco Group has a diversified portfolio of more than 200 brands providing a complementary range of established global brands and local champions. In the cigar segment, the brand portfolio comprises Café Crème, La Paz, Macanudo, CAO, Partagas (US) and Cohiba (US). Pipe tobacco brands include Captain Black, Erinmore, Borkum Riff and W.Ø. Larsen, while leading fine-cut tobacco brands include Bugler, Break, Escort, Bali Shag and Tiedemanns.

As at 31 December 2016, the Group employed 7,600 people in the Dominican Republic, Honduras, Nicaragua, Indonesia, Europe, New Zealand, Australia, Canada and the US.

For more information please visit www.st-group.com.

Scandinavian Tobacco Group A/S
Sydmarken 42
DK-2860 Søborg
Denmark

CVR 31 08 01 85

Scandinavian Tobacco Group, re. SH-SH II merger plan 31.3.2017



This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Scandinavian Tobacco Group A/S via Globenewswire

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