COMPANY ANNOUNCMENT
No. 16/2016

                                                                                   Copenhagen, 15 March 2016

Reporting of Transactions in Accordance with Section 28A of the Danish Securities Trading Act


Scandinavian Tobacco Group A/S hereby notifies the following reporting under Section 28a of the Securities Trading Act of transactions in shares and associated securities of Scandinavian Tobacco Group A/S made by members of the board of directors, executive management, key employee and their related parties:

Name Skandinavisk Holding II A/S
Reason Related party to members of the Board of Directors (Jørgen Tandrup, Henning Kruse Petersen, Tommy Pedersen)
Issuer Scandinavian Tobacco Group A/S
ISIN code / Symbol DK0060696300 - STG
Transaction Sale of shares in connection with the exercise the over-allotment option as further described in the prospectus published by Scandinavian Tobacco Group A/S on 28 January 2016
Type of security Shares
Trade day 15 March 2016
Market Nasdaq Copenhagen A/S
Number 130,093
Share price DKK 13,009,300

Name Swedish Match Cigars Holding AB
Reason Related party to members of the Board of Directors (Conny Karlsson, Marlene Forsell)
Issuer Scandinavian Tobacco Group A/S
ISIN code / Symbol DK0060696300 - STG
Transaction Sale of shares in connection with the exercise the over-allotment option as further described in the prospectus published by Scandinavian Tobacco Group A/S on 28 January 2016
Type of security Shares
Trade day 15 March 2016
Market Nasdaq Copenhagen A/S
Number 130,094
Share price DKK 13,009,400

For further information, please contact:
For media enquiries:
Kaspar Bach Habersaat, Director of Group Communications, phone: +45 7220 7152
or kaspar.bach@st-group.com.

For investor enquiries:
Torben Sand, Head of Investor Relations, phone: +45 7220 7126 or torben.sand@st-group.com.

About Scandinavian Tobacco Group

Scandinavian Tobacco Group A/S with its subsidiaries (the "Group") is a world leading producer of cigars and traditional pipe tobacco. The Group also produces fine-cut tobacco and sells tobacco-related accessories. The Group produces and sells 3 billion cigars and 5,000 tonnes of pipe and fine-cut tobacco annually. Scandinavian Tobacco Group believes it is the only company globally with a core strategic focus on production and distribution in all of these tobacco categories.

Scandinavian Tobacco Group holds market-leading positions in the machine-made cigar market in Europe, the handmade cigar market in the US, the online and catalogue retail sales of cigars in the US, the traditional pipe tobacco market globally and in selected fine-cut tobacco markets.

Scandinavian Tobacco Group has a diversified portfolio of more than 200 brands providing a complementary range of established global brands and local champions.  In the cigar segment, the brand portfolio comprises Café Crème, La Paz, Macanudo, CAO, Partagas (US) and Cohiba (US). Pipe tobacco brands include Captain Black, Erinmore, Borkum Riff and W.Ø. Larsen, while leading fine-cut tobacco brands include Bugler, Break, Escort, Bali Shag and Tiedemanns.

As at 31 December 2015, the Group employed approx. 8,100 people in the Dominican Republic, Honduras, Nicaragua, Indonesia, Europe, New Zealand, Australia, Canada and the US.

For more information please visit www.st-group.com.

Press release (PDF)


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Scandinavian Tobacco Group A/S via Globenewswire
HUG#1994407
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