COMPANY ANNOUNCEMENT
No. 42/2016

                                                                                                                                  Copenhagen, 7 September 2016

Major Shareholder's Announcement

With reference to Section 29 of the Danish Securities Trading Act (værdipapirhandels-loven) Swedish Match Cigars Holding AB today informed Scandinavian Tobacco Group A/S (the "Company") that on 6 September 2016, in connection with an accelerated book building offering, it had agreed to dispose of 13,000,000 shares of nominally DKK 1 each (aggregate nominal value of DKK 13,000,000) in the Company to certain institutional investors, and following settlement it would thus cross thresholds of 25% and 20% of the share capital in the Company.

Swedish Match Cigars Holding AB is a wholly owned subsidiary of Swedish Match AB listed on Nasdaq Stockholm. Today, Swedish Match AB has announced that Swedish Match Cigars Holding AB has sold the said shares.

Swedish Match Cigars Holding AB thus holds 18,069,906 shares of nominally DKK 1 each (aggregate nominal value of DKK 18,069,906) in the Company, corresponding to approx. 18.07% of the total share capital and approx. 18.07% of the total voting rights.

For further information, please contact:

For media enquiries:
Kaspar Bach Habersaat, Director of Group Communications, phone: +45 7220 7152
or kaspar.bach@st-group.com.

For investor enquiries:
Torben Sand, Head of Investor Relations, phone: +45 7220 7126 or torben.sand@st-group.com.



About Scandinavian Tobacco Group

Scandinavian Tobacco Group A/S with its subsidiaries (the "Group") is a world leading producer of cigars and traditional pipe tobacco. The Group also produces fine-cut tobacco and sells tobacco-related accessories. The Group produces and sells 3 billion cigars and 5,000 tonnes of pipe and fine-cut tobacco annually. Scandinavian Tobacco Group believes it is the only company globally with a core strategic focus on production and distribution in all of these tobacco categories.

Scandinavian Tobacco Group holds market-leading positions in the machine-made cigar market in Europe, the handmade cigar market in the US, the online and catalogue retail sales of cigars in the US, the traditional pipe tobacco market globally and in selected fine-cut tobacco markets.

Scandinavian Tobacco Group has a diversified portfolio of more than 200 brands providing a complementary range of established global brands and local champions.  In the cigar segment, the brand portfolio comprises Café Crème, La Paz, Macanudo, CAO, Partagas (US) and Cohiba (US). Pipe tobacco brands include Captain Black, Erinmore, Borkum Riff and W.Ø. Larsen, while leading fine-cut tobacco brands include Bugler, Break, Escort, Bali Shag and Tiedemanns.

As at 31 December 2015, the Group employed approx. 8,100 people in the Dominican Republic, Honduras, Nicaragua, Indonesia, Europe, New Zealand, Australia, Canada and the US.

For more information please visit www.st-group.com.

Scandinavian Tobacco Group - Major Shareholder's Ann., 7 Sep. 2016


This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Scandinavian Tobacco Group A/S via Globenewswire
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