Save Mart Supermarkets Signs Multi-Year Sponsorship Extension with Sonoma Raceway
June 26 2015 - 1:00PM
Business Wire
Save Mart Supermarkets has signed a multi-year agreement to
continue as co-title sponsor of the annual NASCAR Sprint Cup Series
race at Sonoma Raceway, extending the raceway’s most enduring
commercial sponsorship, officials announced today.
Save Mart Supermarkets’ status as either title or co-title
sponsor of the annual Cup event in Sonoma is one of the longest
runs in all of NASCAR Cup racing. The new agreement is for five
years, extending through 2020. First partnering with the raceway in
1992, Save Mart will celebrate its 25th anniversary as a race
sponsor in Sonoma in 2016.
“Our relationship with Sonoma Raceway has become part of the
Save Mart culture. We’re thrilled to extend this tradition for
several years to come,” said Nicole Pesco, co-president and chief
strategy and branding officer of Save Mart.
New for 2015, Save Mart will debut the Save Mart/Lucky Breaking
Zone during race weekend. This all-new fan display will be the hub
of social media activity, including a place for fans to charge
their phones, take a picture in the photo booth and share race-day
memories. Fans will also enjoy Q&As with drivers and NASCAR
personalities, music and more.
“This partnership has evolved and grown in so many ways over the
years, but it still boils down to both companies delivering
consistent value to NASCAR fans, grocery shoppers and to the
outstanding team of Save Mart, Lucky and FoodMaxx employees,” said
Steve Page, Sonoma Raceway president and general manager. “We are
dedicating this season to Bob Piccinini with whom this partnership
originated, and we look forward to carrying Bob’s legacy forward in
the years to come.”
Save Mart served as title sponsor of the NASCAR Cup event from
1992-1997. It has combined with partners as co-title sponsor of the
event since 1998. The event has been known as the Toyota/Save Mart
350 since 2007.
This morning, the raceway also unveiled a new granite monument
at the corner of the Turn 11 Lawn, which renames the area Piccinini
Plaza, in honor of the Piccinini family’s legacy at Sonoma Raceway.
Bob Piccinini, Save Mart’s Chairman and CEO passed away earlier
this year. Save Mart has hosted hospitality for its employees and
clients in this area since the beginning of its sponsorship.
About Save Mart
Supermarkets
Based in the heart of the Central Valley, Save Mart
Supermarkets’ commitment to sourcing a wide variety of local
products ensures that ‘fresh comes first’ for neighborhoods
throughout Northern California and Northern Nevada. The company
employs over 16,000 team members and operates 217 traditional and
price impact stores under the banners of Save Mart, Lucky,
FoodMaxx, S-Mart Foods, and Maxx Value Foods. In addition to its
retail operation, Save Mart owns and operates two distribution
centers, Smart Refrigerated Transport, Yosemite Wholesale
Warehouse, and is a voting partner in Super Store Industries
(SSI)—which owns and operates a distribution center in Lathrop, Mid
Valley Dairy in Fairfield, and Sunnyside Farms ice cream plant in
Turlock. For more information on the company visit
www.SaveMart.com.
About Sonoma Raceway
Sonoma Raceway, located in the Sonoma Valley, is Northern
California’s premier motor-sports destination, featuring a
world-class road course, drag strip and karting center. Its annual
race schedule is headlined by the NASCAR Sprint Cup Series, NHRA
Mello Yello Drag Racing Series and Verizon IndyCar® Series. In
addition, Sonoma Raceway boasts a motor-sports industrial park,
which serves as home to more than 70 businesses, including the
Simraceway Performance Driving Center. Sonoma Raceway is a
wholly-owned subsidiary of Speedway Motorsports, Inc. (NYSE: TRK),
a leading marketer and promoter of motor-sports entertainment in
the United States.
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version on businesswire.com: http://www.businesswire.com/news/home/20150626005030/en/
Sonoma RacewayDiana Brennan,
707-933-3918dbrennan@racesonoma.com
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