Expanded SanDisk line-up of A1 microSD cards
designed to improve app launch speeds
MOBILE WORLD CONGRESS – Western Digital Corporation
(NASDAQ: WDC), a global storage technology and solutions leader,
today announced the company is working with industry-leading
smartphone technology manufacturers to ensure consumers can take
full advantage of the new A1 specification with its SanDisk
products. Together, A1-enabled smartphones and SanDisk A1
performance class microSD™ cards offer consumers a new dimension of
performance when it comes to loading and launching apps.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170226005103/en/
256GB SanDisk Extreme microSD card with
A1 (Photo: Business Wire)
According to a recent survey by the company1, many consumers are
looking to improve their launch app experience. Of those surveyed,
more than 50 percent found slow app loading and launching to be a
problem. In an effort to offer consumers an enhanced experience,
SanDisk has expanded its line-up of A1 compatible microSD cards to
now include its high-performance 256GB2 SanDisk Extreme® microSDXC™
memory card.
“By specifically addressing app performance, A1 is a real
game-changer for the industry. We are excited to play a significant
role in the evolution of the microSD format, and work with the top
smartphone technology manufacturers to offer more advanced storage
solutions,” Dinesh Bahal, vice president of product development,
Client Solutions, Western Digital.
The A1 spec allows the SanDisk microSD cards to manage random
read input-output access per second (IOPS) of 1,500 and write IOPS
of 500, so it can quickly open apps and process accompanying tasks,
such as audio, graphics, saved profiles and in-app permissions.
With the introduction of the Android Marshmallow 6 and Nougat 7
operating systems, users can expand storage capacity on smartphones
by selecting the microSD card as preferred or adoptable storage,
which means apps can now be loaded and launched directly from the
A1 microSD card. For more information on the new A1 specification,
please review the SD Association’s white paper: Application
Performance Class: The new class of performance for applications on
SD memory cards.
Western Digital is working closely with leading mobile
technology industry leaders to deliver an even better consumer app
experience with the A1 standard.
“Qualcomm Technologies has always been focused on supporting new
opportunities in the mobile ecosystem, and we are excited to be a
part of promoting new standards, and related products including the
SanDisk portfolio of A1 microSD cards, that drive the industry to
create improved solutions for consumers,” said Anand Srinivasan,
director, product management, Qualcomm Technologies, Inc.
The A1 standard is also supported by top ecosystem players
including HTC, Huawei, Lava, Lenovo, MediaTek, Meizu, Micromax,
Oppo, Vivo and ZTE.
New SanDisk Extreme microSD card with A1
The new 256GB SanDisk Extreme microSD card with A1 delivers fast
transfer and improved app performance for Android™ based
smartphones. Ideal for 4K UHD and Full HD video3, the SanDisk
Extreme microSD card offers the capacity and performance consumers
need to capture amazing videos, without having to worry about what
to delete and with the ability to transfer big files at speeds of
up to 100 MB/s*. The 256GB SanDisk Extreme microSD card with A1
will begin rolling out worldwide in late March 2017 with a U.S.
MSRP of $199.99.
About Western Digital
Western Digital Corporation (NASDAQ: WDC) is an industry-leading
provider of storage technologies and solutions that enable people
to create, leverage, experience and preserve data. The company
addresses ever-changing market needs by providing a full portfolio
of compelling, high-quality storage solutions with customer-focused
innovation, high efficiency, flexibility and speed. Our products
are marketed under the HGST, SanDisk and WD brands to OEMs,
distributors, resellers, cloud infrastructure providers and
consumers. For more information, please visit www.hgst.com,
www.wd.com, and www.sandisk.com.
About SanDisk
SanDisk, a Western Digital Corporation (NASDAQ: WDC) brand,
provides trusted and innovative flash storage products that have
transformed the electronics industry. SanDisk’s quality,
state-of-the-art solutions are at the heart of many of the world's
largest data centers, and embedded in advanced smartphones, tablets
and PCs. SanDisk’s consumer products are available at hundreds of
thousands of retail stores worldwide.
Forward-Looking Statements
This news release includes forward-looking statements, including
the expected availability and performance of the 256GB SanDisk
Extreme microSDXC card its features, availability, and their
benefits to customers. There are a number of risks and
uncertainties that may cause these forward-looking statements to be
inaccurate including, among others: volatility in global economic
conditions; business conditions and growth in the storage
ecosystem; impact of competitive products and pricing; market
acceptance and cost of commodity materials and specialized product
components; actions by competitors; unexpected advances in
competing technologies; our development and introduction of
products based on new technologies and expansion into new data
storage markets; risks associated with acquisitions, mergers and
joint ventures; difficulties or delays in manufacturing; and other
risks and uncertainties listed in the company's filings with the
Securities and Exchange Commission (the "SEC"), including our most
recently filed periodic report to which your attention is directed.
We do not intend to update the information contained in this
release.
1Western Digital “Mobile App Survey” of 680 respondents, January
20172GB=1,000,000,000 bytes. Actual user storage less.3Compatible
device required. Full HD (1920x1080) and 4K UHD (3840 x 2160)
support may vary based upon host device, file attributes and other
factors. See www.sandisk.com/HD*256GB: Up to 100MB/s read speed; up
to 90MB/s write speed. 32GB-128GB: up to 90MB/s read speed; up to
60MB/s write speed. Up to 95MB/s read speed; 16GB-64GB: up to
40MB/s write speed; 128GB: up to 60MB/s write speed; 256GB: up to
90MB/s write speed. Based on internal testing; performance may be
lower depending upon host device interface, usage conditions and
other factors. 1MB=1,000,000 bytes.
©2017 Western Digital Corporation or its affiliates. All rights
reserved. SanDisk and SanDisk Extreme are registered trademarks or
trademarks of Western Digital Corporation or its affiliates in the
US and/or other countries. The SD, microSD, and microSDXC marks and
logos are trademarks of SD-3C, LLC. Android and Google Play are
trademarks of Google Inc. All other marks are the property of their
respective owners.
Western Digital Technologies, Inc. is the seller of record and
licensee in the Americas of SanDisk® products.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170226005103/en/
Western Digital CorporationJoanna
Andrade408-801-1792joanna.andrade@sandisk.com
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