SAN ANTONIO, March 24 /PRNewswire/ -- L-Avenue announced today that it has been selected by San Antonio National Bank (SANB), a subsidiary of Family Bancorp Inc., to lead the bank's advertising campaigns.
The agency will manage both general and Hispanic consumer advertising. Currently, L-Avenue's creative team is working on communications to help build the network of branch locations and the relationship with the local communities SANB serves.
"We are extremely pleased to work with San Antonio National Bank which represents a new generation of banks entrenched in the community with a genuine interest in its socio-economic development and growth," said Carlos Jaramillo, L-Avenue, Director.
The first advertising campaigns are slated to run in the second half of 2008 with radio, outdoor and brand integration programs on local TV stations.
According to RoseAnn Julson, SANB Executive Vice President of Corporate Marketing and Communications, L-Avenue has a proven track record of delivering effective communication strategies and a high quality communication focus that will greatly contribute to SANB's overall development.
Currently, SANB has opened a number of branch locations in Texas -- three in San Antonio, one in Refugio, one in Edinburg and one in Laredo. The bank also has a business office in Laredo and it is readying more locations in all these markets.
About L-Avenue San Antonio based, L-Avenue is a full-service advertising agency with a fresh perspective on how to approach communication utilizing proprietary tools such as its proven strategic planning process -- The DriveWay(TM). L-Avenue is a team of professionals committed to setting the highest standards in marketing communications with an emphasis on Hispanics.
For more information please visit http://www.l-avenue-ad.com/ San Antonio National Bank is a community bank designed to serve the banking needs of local residents and small- to medium- sized businesses. SANB promotes banking education, sponsors community outreach programs and tailors banking products and services to the needs of its customers.
Family Bancorp is a registered bank holding company based in San Antonio. It is headed by Kenneth Koncaba, the former president and chief operating officer of F C Holdings Inc. and First Community N.A. in Houston. That company was bought by Wells Fargo Bank in 2005.
For more information on San Antonio National Bank, please visit https://www.sanationalbank.com/ Contact: Gabriela Seidner
210.725.6642
DATASOURCE: L-Avenue CONTACT: Gabriela Seidner of L-Avenue, +1-210-725-6642, Web site: http://www.l-avenue-ad.com/ https://www.sanationalbank.com/
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