RNS Number : 5845X
DDD Group PLC
26 June 2008
SAMSUNG COMPLETES DEVELOPMENT STAGE FOR EMBEDDED 3-D HDTV CHIP
Los Angeles, California (June 26th, 2008) * DDD Group plc (AIM: DDD), the 3D software and
content company, today announces that Samsung
Electronics Company Ltd. ('Samsung') has completed the prototype development phase for the
integration of DDD's TriDef® 3-D functions into a
low cost 3-D chip for Samsung's next generation 3-D HDTVs.
The agreement was announced in February this year and involved DDD and Samsung
collaborating to implement DDD's TriDef real-time 2-D to
3-D conversion and 3-D image processing architecture. The development fee of approximately
£107,000 has been received based on the
successful achievement of all the technical milestones for the prototype chip that was
completed as expected within the first half of 2008.
Following completion of the prototype development phase, market research is now underway
with consumers and Hollywood studios prior to
commencing the next phase of the project.
Chris Yewdall, Chief Executive of DDD said: "We are pleased to report that the development
phase of this project is now complete with
Samsung's engineers having successfully implementing our TriDef 2-D to 3-D conversion in their
prototype 3-D HDTVs. Interest in the emerging
3-D TV market continues to grow and we remain squarely focused on building upon our lead and
securing further development and licensing
agreements in the TV market."
Enquiries:
DDD Group
Chris Yewdall, President & +1 310 566-3340
CEO
e-mail: info@ddd.com
Brewin Dolphin
Ken Fleming, Director - +44 (0) 141 314 8114
Corporate Finance +44 (0) 141 314 8208
Paul Mason, Assistant
Director - Corporate
Finance
Notes to Editors
About DDD
DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with
applications for 3D displays. Its patented
technologies enable 3D viewing with and without glasses; simple integration of computer
graphics applications with 3D displays; supply of 3D
content through 2D to 3D conversion; and 3D transmission over existing networks. DDD is quoted
on the London Stock Exchange's Alternative
Investment Market (AIM: DDD).
Background
* A new category of flat screen LCD and plasma displays are being developed and
marketed by major consumer electronics companies
that provide stereoscopic 3D images both with and without the need for the viewer to wear
glasses. Stereoscopic 3D images appear to have
natural in and off-screen depth. 3D displays have already been included in mobile phones in
Japan and Korea and in desktop PC displays and
notebook computers in North America and Japan.
* DDD's solutions provide an important bridge between conventional two-dimensional
(2D) software applications and content and the
new 3D displays. Normal 2D pictures, video and computer graphics images are manipulated by
DDD's patented software enabling them to be
displayed on 3D displays without requiring the content to be created specially for a 3D
display. DDD's solutions also enable automatic
conversion of virtually any media from 2D to 3D without any pre-processing of the 2D image.
* DDD licenses these software applications, marketed under the TriDef® and DDD
Mobile* brand names, to consumer electronics
manufacturers for inclusion with the 3D display products supplied to their end users. DDD also
licenses its software directly to end users
who already own 3D displays and through an international sales channel. DDD's customers
include Sharp Corporation, Samsung and Arisawa
Manufacturing Company.
* In February 2008 Samsung and DDD entered into an development and license agreement
to integrate DDD's TriDef 3D real time 2D to 3D
conversion solution and 3D image processing architecture in a custom 3D image processing chip
that will form the basis of Samsung's next
generation 3D HDTVs.
* In February 2008 Samsung and DDD entered into an agreement to supply DDD's TriDef 3D
Experience software solution as part of
Samsung's 3-D accessory pack for their range of 3-D ready plasma and DLP rear projection
HDTVs.
* In February 2008 DDD delivered the first embedded 3-D HDTV processor for the Hyundai
IT 46" 3-D LCD TV that is based on Arisawa
Manufacturing's X-Pol 3-D materials. The TriDef Core processor decodes the 3-D television
signal being broadcast to consumers in Japan on
the BS11 TV network as well as converting high definition 2-D content to 3-D automatically.
* In September 2007 Samsung launched a range of 3-D Ready DLP® rear projection HDTVs
in North America. DDD's TriDef 3D Experience
software solution enables a range of popular entertainment to be enjoyed in 3-D and is
available in various accessory packs including 3-D
glasses. The 3-D accessory packs are available online from DDD.com and other retail and
distribution channels. DDD also supplies software
that allows popular PC games to be played in 3-D on the new HDTVs.
* In July 2007 Samsung released the SCH-B710 'glasses-free' 3D mobile telephone in
South Korea. DDD entered into a development and
license agreement with Samsung Electronics allowing Samsung to include DDD's 3D mobile
telephone software solution in Samsung's SCH-B710 3D
mobile telephone. The license agreement yields a royalty to DDD for each handset manufactured.Samsung renewed its exclusive rights for
DDD's real time 2D to 3D conversion capabilities for use on 3D mobile phones in Korea in
October 2006.
More information is available at www.DDD.com.
Trademarks:
DLP is a registered trademark of Texas Instruments. TriDef and DDD Mobile are trademarks
of DDD Group plc. All other trademarks are the
property of their respective owners.
This information is provided by RNS
The company news service from the London Stock Exchange
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