Samsung Brings Virtual Reality to Lollapalooza’s 25th Anniversary
July 25 2016 - 1:46PM
Business Wire
As the Official Virtual Reality and Mobile
Partner, Samsung will Reward Festival-Goers with New, Immersive
Experiences, VIP Access for Samsung Galaxy Owners and Offer Gear
360 for Purchase
Samsung Electronics America, Inc. returns to Lollapalooza to
amplify the festival experience for music fans, bringing a host of
new, immersive experiences grounded in virtual reality (VR), fun
games, giveaways and more throughout the 4-day weekend. Galaxy
owners will have the opportunity to gain VIP access to The Galaxy
Lounge for an unforgettable view of the Samsung Main Stage.
As part of the collaboration, Samsung will offer a limited
quantity of Samsung Gear 360, an affordable, high-resolution camera
developed for Creators to create their own 360-degree VR videos,
for purchase exclusively on-site at Lollapalooza for $349.99.
Details about additional availability of the product will follow
later in the year. For more information about Gear 360, please
visit www.samsung.com/gear360.
“Lollapalooza is an excellent opportunity for us to connect fans
to their favorite music using our mobile and VR technology,” said
Marc Mathieu, chief marketing officer at Samsung Electronics
America. “We are thrilled to partner with the festival in this
unique way, delivering new possibilities in content creation and
content consumption through Samsung products, and allowing fans to
have a deeper connection to our brand.”
Throughout the weekend, festival-goers will be able to interact
with Samsung in several ways:
VR-Palooza
This year, Samsung is introducing VR-Palooza, an interactive and
entertaining VR experience where festival-goers can livestream
musical performances from the Samsung Stage using Samsung Gear VR
powered by Oculus, and participate in all-new 360-degree VR
experiences, including 4D VR surfing, skateboarding and hot air
balloon attractions.
The Galaxy Lounge
The Galaxy Lounge near the Samsung Stage will be the ultimate
VIP experience for Galaxy owners, featuring a series of surprise
appearances, pop-up performances and meet & greets with the
latest Samsung technology at the core of the experience.
Samsung Pay Vending Machines
The Samsung Pay vending machine, located in VR-Palooza, will
reward Samsung Pay users with a chance to win upgrades and perks to
their festival experience – including festival gear, Samsung
products, and more. Samsung Pay is the most widely accepted mobile
payment system helping customers slim down their wallets.
Lollapalooza in New York City
For fans not in Chicago, Samsung 837 will host an immersive
experience in New York City featuring a special performance on
Thursday, July 26 with Years & Years, a band also performing at
the festival. The evening will feature Chicago-inspired eats,
exclusive VR content focusing on the 25-year history of
Lollapalooza and streams of performances from the Samsung Stage at
Lollapalooza in VR.
About Samsung Electronics America,
Inc.
Headquartered in Ridgefield Park, N.J., Samsung Electronics
America, Inc. (SEA), is a recognized innovative leader in consumer
electronics, mobile devices and enterprise solutions. A wholly
owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing
beyond the limits of today’s technology and providing consumers and
organizations with a portfolio of groundbreaking products in
appliances, home entertainment, Internet of Things, mobile
computing, smartphones, virtual reality, wireless infrastructure
and wearables, in addition to offering leading content and services
related to mobile payments, 360-degree VR video, customer support
and more. Samsung is a pioneering leader in smartphones and HDTVs
in the U.S. and one of America’s fastest growing home appliance
brands. To discover more about Samsung, please
visit www.samsung.com. For the latest Samsung news, please
visit news.samsung.com/us and follow us
@SamsungNewsUS.
About Samsung Electronics Co.,
Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the
future with transformative ideas and technologies. The company is
redefining the worlds of TVs, smartphones, wearable devices,
tablets, cameras, digital appliances, printers, medical equipment,
network systems, and semiconductor and LED solutions. For the
latest news, please visit the Samsung Newsroom at
news.samsung.com.
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