Salesforce.com Sets the Agenda for the Next Decade of CRM Success with Sales Cloud 2 and Service Cloud 2

Date : 11/18/2009 @ 11:55AM
Source : PR Newswire
Stock : Salesforce.Com (CRM)
Quote : 76.02  -0.89 (-1.16%) @ 7:58PM
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Salesforce.com Sets the Agenda for the Next Decade of CRM Success with Sales Cloud 2 and Service Cloud 2

Salesforce CRM has delivered 30 releases and more than 1,000 features in the last 10 years, translating into 67,900 successful customers Sales Cloud 2 brings the best of the consumer Web to business applications, helping companies close more deals, increase their pipeline and grow the bottom line Service Cloud 2 empowers companies to amaze their customers by connecting traditional call center technologies with real-time social conversations happening throughout the cloud

SAN FRANCISCO, Nov. 18 /PRNewswire-FirstCall/ --

Salesforce.com Dreamforce Conference -- Salesforce.com (NYSE:CRM), the enterprise cloud computing company, today set the agenda for the next 10 years of customer success in CRM (http://www.salesforce.com/) with the Sales Cloud 2 and Service Cloud 2. Sales Cloud 2, the world's most popular and complete sales application, is delivering unprecedented customer success and generating market momentum by bringing the best of the consumer Web to business applications. Service Cloud 2 represents the next chapter in the customer service revolution, exponentially increasing the quality of customer service while lowering the cost by leveraging the expertise of the community. Together, Sales Cloud 2 and Service Cloud 2 help companies achieve a 360-degree view of their customers at a time when it is vital to remain on top of every lead, prospect and customer.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO)

Sales Cloud 2 - The World's Most Complete and Popular Sales Application

-- In 1999, salesforce.com revolutionized sales force automation

(http://www.salesforce.com/crm/sales-force-automation/) by introducing

the Sales Cloud and making it as easy to use as consumer sites like

Amazon.com and eBay. The industry response was nothing short of

amazing, making the Sales Cloud the world's most complete and popular

sales application.

-- Today, thousands of companies are experiencing success with the Sales

Cloud, including Dr Pepper Snapple Group, Yamaha Corporation of

America and Dell.

-- A recent customer satisfaction survey of more than 6,000 global

salesforce.com customers found that executives surveyed are growing

their businesses using Salesforce CRM, with a reported 40% increase in

forecast accuracy, 27% increase in sales revenue and 32% increase in

sales productivity(1).

-- The Sales Cloud has been honored with countless industry awards and

accolades including eight consecutive CODiE Awards for the "Best

Relationship Management Solution." Salesforce.com was also placed in

the leaders quadrant of Gartner's Magic Quadrant for Sales Force

Automation(2).

-- Salesforce.com has delivered 30 seasonal releases to customers with

more than 1,000 features over the last 10 years. Salesforce.com has

set the tone for the industry with an unmatched pace of constant

innovation.

Sales Cloud 2 - Bringing the Best of the Consumer Web to Business Applications

Looking ahead to the next decade, the Sales Cloud 2 is bringing the best of the consumer Web, with its popular services like Twitter, Evite, Google and Youtube, to Sales Cloud 2 customers. In the past year alone, salesforce.com has delivered more than 150 new features and three seasonal releases, creating the world's most complete sales application. The new innovations focused on helping sales professionals drive more sales and generate more leads include:

-- Salesforce for Twitter: Twitter provides a free platform for users to

answer the question "What are you doing?" in 140 characters or less

and broadcast the answer to a community. Salesforce for Twitter will

help sales and marketing professionals increase their pipeline and

sales by helping marketers convert Twitter conversations into

customers and make it easy for sales reps to tweet back to interested

prospects. Marketers can run Twitter campaigns that capture interest

on Twitter and then measure the return on their investment. Sales reps

can also send and track tweets to customers or prospects right from a

contact record.

-- Real-time Quotes: With real-time quotes, sales reps can now use the

Sales Cloud to automatically populate quotes with relevant customer

data. Sales reps can generate and send sales quotes with just a few

clicks, as power sellers do on eBay.

-- Cloud Scheduler: The cloud scheduler will allow companies to schedule

meetings with colleagues and outside customers and partners. The cloud

scheduler will also allow users to set up meetings from within a

contact record with drag and drop simplicity. Built on the Force.com

platform, users will be able to automatically find available meeting

times and schedule business meetings with colleagues, customers and

partners by sending a meeting invite as Evite users do.

-- Mobile Content: Sales Cloud users can now view any document accessible

through the Salesforce CRM content library, like presentations and

spreadsheets, on their mobile phone. Not only can users view the

content, but they can also send the content to prospects and customers

directly from their mobile device. The new mobile content feature

makes accessing content on a phone as easy as finding and watching

Youtube videos on a mobile device.

-- New Charting and Report Builder: Companies now have even more control

when it comes to building and analyzing their dashboards and reports.

New chart types, color options, and data hovers make it even easier to

get fast insights from dashboards. Users can also now drill into

specific subsets of chart data by clicking on chart sub-sections, like

a specific wedge of a pie chart. Building reports will be faster and

more intuitive with the new reporter builder, and users will be

instantly brought to the underlying report data, like users of Google

Analytics. Users can create reports with drag and drop ease and

preview the report and corresponding charts in real time - drag in a

new column or field and instantly see the impact on reports and

charts.

-- Partner Connection Finder: The partner connection finder lets Sales

Cloud 2 customers find new partners to connect and share information

with in real time. Customers can now easily find new partners who are

also salesforce.com users and start sharing leads and opportunity data

as easily as sharing photos with friends on Flickr.

Service Cloud 2 - Customer Success and Market Momentum for the New Customer Service Standard

-- More than 8,000 companies have selected the Service Cloud for their

customer service operations - representing a 175% growth in business

year over year.

-- Companies using the Service Cloud have seen a 28% increase in customer

satisfaction, 25% increase in call deflection, 30% increase in first

call resolution, 37% rise in service and support productivity and a

26% increase in customer retention, according to a recent third party

survey(3).

-- Salesforce.com was placed in the leaders quadrant of Gartner's Magic

Quadrant for CRM Customer Service Support Contacts(4).

Service Cloud 2 - New Product Innovation for Customer Service and Support

Salesforce.com announced the next chapter in the customer service revolution with Service Cloud 2. New product innovations introduced for the customer service industry include:

-- Salesforce Knowledge: Salesforce.com offers the world's first

multi-tenant knowledge base

(http://www.salesforce.com/crm/customer-service-support/knowledge-base

-system/) that is fully integrated with CRM and designed for cloud

computing. Salesforce Knowledge delivers one multi-channel knowledge

base for agents, customers and partners. The core Service Cloud 2

knowledge base delivers the same benefits available to any application

built on the Force.com platform, including rapid deployment, immediate

results, simple customizations, automatic upgrades and more.

-- Salesforce Answers: For years, customer service centers have been

limited to knowledge articles produced by company employees and have

not benefited from the explosion of consumer wisdom that exists across

the Web. Utilizing Service Cloud 2, Salesforce Answers will deliver a

unique online experience that helps companies leverage the expertise

in the cloud for their customers. Salesforce Answers will enable

companies to start the conversation with a unique online customer

community, crowd-source knowledge and leverage Facebook.

-- Salesforce for Twitter: In today's Web-driven world where there is an

expectation of real-time interaction, Salesforce for Twitter and

Service Cloud 2 give companies an easy way to join the real-time

customer service conversations happening on Twitter by enabling them

to search Twitter in real-time, monitor service issues on Twitter,

join Twitter conversations, establish a Twitter support channel and

deliver real-time knowledge.

-- Five-Minute Upgrades: Salesforce.com is unveiling another revolution

for the cloud computing industry with the new five-minute upgrade. The

five-minute upgrade represents an incredible technology achievement

demonstrating the power of the Force.com platform and infrastructure.

Never before have companies been able to take advantage of the latest

technology innovations and evolve their customer service at the rate

they are able to with Service Cloud 2. Salesforce.com is the only

company able to provide its customers with five-minute upgrade

technology because of salesforce.com's real-time, mirrored data

centers and multi-tenant infrastructure.

-- Cisco and Salesforce.com: Salesforce.com and Cisco have come together

to deliver a complete contact center in the cloud. The Cisco and

salesforce.com Customer Interaction Cloud brings together

salesforce.com's Service Cloud 2 with Cisco Unified Communications.

The solution empowers small and medium sized companies to run their

customer service completely in the cloud. Salesforce.com and Cisco

share a vision of moving technology into the cloud and leveraging

social networking sites like Facebook, Twitter and Google to deliver

services to their customers where they are already collaborating.

Supporting Quotes

-- "Today's announcement marks the next chapter in CRM success for

salesforce.com customers. Sales Cloud 2 and Service Cloud 2 represent

the best the industry has to offer for sales and customer service

professionals, helping companies grow their business even in times

like these," said Marc Benioff, chairman and CEO of salesforce.com.

-- "HD Supply Facilities Maintenance is a prime example of how cloud

computing can help a company transition from manual processes to

sophisticated opportunity management quickly," said Mike D'Adamo, vice

president of sales at HD Supply Facilities Maintenance. "The Sales

Cloud has transformed our business, and we're looking forward to

getting our hands on the new innovations from salesforce.com so we can

continue to enhance our ability to exceed our customers' expectations

and gain market share."

-- "Salesforce CRM has helped us improve our business in every way, and

it's translating into greater profitability," said Brian Vass, vice

president of marketing at The Sant Corporation. "The Sales Cloud has

helped our company achieve 83% revenue growth and we are resolving

customer support issues 60% faster with the Service Cloud. We've

reaped all these benefits of cloud computing without the hassle of

deploying and maintaining software. With the new features coming from

salesforce.com, we are confident that our success will continue to

grow."

-- "Salesforce CRM has set the agenda for the CRM industry over the past

10 years. The innovations introduced for Sales Cloud 2 and Service

Cloud 2 ensure that salesforce.com will be one of the leaders to watch

for years to come," said Rebecca Wettemann, VP Research, Nucleus

Research.

Pricing and Availability

-- Salesforce Knowledge is generally available today.

-- Salesforce for Twitter is available today at no additional charge on

the AppExchange for Professional, Enterprise and Unlimited Edition

customers.

-- Chart mixer, color picker, mobile content and partner connection

finder features are available today for salesforce.com customers.

-- Real-time quotes is currently available in pilot and is currently

scheduled to be generally available in February 2010.

-- Salesforce Answers is currently scheduled to be available in pilot by

January 2010 and to become generally available by February 2010.

-- The five-minute upgrade feature is currently available in closed beta

and is scheduled to be a limited pilot starting in February 2010.

-- The cloud scheduler feature is currently scheduled to be in pilot in

February 2010.

-- The report builder feature is currently scheduled to be in developer

preview in February 2010.

-- The combined solution from salesforce.com and Cisco is currently

scheduled to be generally available in the first quarter of 2010.

Supporting Resources

-- For more information on the Sales Cloud, please visit,

http://www.salesforce.com/salescloud2

-- For more information on the Service Cloud, please visit

http://www.salesforce.com/servicecloud2

-- Follow salesforce.com on Twitter @salesforce

About the Magic Quadrants

The Gartner Magic Quadrants are copyrighted 2009 by Gartner, Inc., and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About salesforce.com

Salesforce.com is the enterprise cloud computing company. The company's portfolio of Salesforce CRM applications, available at http://www.salesforce.com/products/, has revolutionized the ways that companies collaborate and communicate with their customers across sales, marketing and service. The company's Force.com platform (http://www.salesforce.com/platform/) helps customers, partners and developers to quickly build powerful business applications to run every part of the enterprise in the cloud. Based on salesforce.com's real-time, multitenant architecture, Salesforce CRM and Force.com offer the fastest path to customer success with cloud computing.

As of October 31, 2009, salesforce.com manages customer information for approximately 67,900 customers including Allianz Commercial, Dell, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com/, or call 1-800-NO-SOFTWARE.

Copyright (c) 2009 salesforce.com, inc. All rights reserved. Salesforce and the "no software" logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

(1) Third-party research of 6,000+ customers by Market Tools, Inc.

commissioned by salesforce.com, June 2009

(2) Magic Quadrant for Sales Force Automation by Robert P. DeSisto July

22, 2009

(3) Third-party research of 6,000+ customers by Market Tools, Inc.

commissioned by salesforce.com, June 2009

(4) Magic Quadrant for CRM Customer Service Contact Centers, by Michael

Maoz, April 2009

http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO

http://photoarchive.ap.org/

DATASOURCE: salesforce.com

CONTACT: Katy Dormer, salesforce.com, +1-415-901-8595,

Web Site: http://www.salesforce.com/


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