SALINAS, Calif., April 23, 2014 /PRNewswire-iReach/ -- Salad Savoy Corporation has announced the introduction of Lollipops™ kale sprouts, a cross between red kale and Brussels sprouts, to the U.S. market.  John Moore, President of Salad Savoy Corporation, worked with England-based Tozer Seeds and Johnny's Select Seeds in Maine to develop the perfect formula for Lollipops™.  Recently featured at Bite sponsored by Baldor in the Metropolitan Pavilion in New York City, Salad Savoy Corporation has been growing, packing and shipping Lollipops™ kale sprouts since October 2012, proving confident year-round production as they expand their market presence.

(Photo: http://photos.prnewswire.com/prnh/20140423/77565)

"We couldn't be more thrilled to bring our latest offering to the national marketplace," enthused Moore.  "Lollipops™ fit right in with our philosophy of color, taste and nutrition, and we are so happy to be able to make this incredible vegetable available to chefs, home cooks and others through distributors and at retail."

Salad Savoy® has once again partnered with the Mr. Food Test Kitchen team to showcase the ease and simplicity of this new product at the Bite event, as well as acting as the culinary resource on all recipe development for Salad Savoy®.  Howard Rosenthal, the on-air personality for the Mr. Food Test Kitchen will be the national spokesperson for the complete Salad Savoy® product line.

Not only do Lollipops™ taste great, they are a nutritional powerhouse.  Just two ounces of Lollipops™ contain double the amount of vitamin B6 and twice the amount of vitamin C than standard Brussels sprouts.  In addition to their health benefits, they are extremely versatile and can be sauteed, steamed, stir-fried or even added raw as a complement to salads.

You can find Lollipops™ and other Salad Savoy® products at many traditional and specialty retailers.  Their popularity is also sweeping the restaurant industry from coast to coast.  For a complete list of retailers or to learn more about the complete Salad Savoy® product line visit www.saladsavoy.com.

Recipes and photos available on request.

About Salad Savoy®:

Salad Savoy Corporation is the brainchild of John Moore in 1983, following a trip to Sweden.  While he was there, he visited a vegetable garden and was struck by what he saw, and tasted!  Through detailed research and development, not only did he create an entirely new vegetable, trademarked under the name Salad Savoy®, he named his entire company after it.  From Sweden to Salinas, California, where it currently calls home, John knew Salad Savoy Corporation was going to be the next big thing.  He was so confident in its success that he formed a family business around it.  Salad Savoy® officially entered the marketplace in 1984.  Soon after, it was recognized by Venture magazine as one of the "100 Best New Ideas of the Year."  Since launching, the Salad Savoy® family has brought a number of unique vegetables to market, including: Bright Lights Swiss Chard®, Steamin' Greens®, Red Ruby Swiss Chard™, Green Emerald Swiss Chard®, Tasty Tuscany™, Carnival® Multi-Color Cauliflower and Lollipops™.  These vegetables contribute to the company's "triad of success," which consists of color, taste and nutrition.

(www.saladsavoy.com)

About Mr. Food Test Kitchen:

The Mr. Food Test Kitchen is an established diversified media brand that has championed the benefits of quick and easy cooking at home for more than 30 years.  Today, the Mr. Food Test Kitchen TV segment is nationally syndicated through CBS Television Distributing to more than 100 TV stations with a daily audience of nearly 4.5 million viewers.  Its publishing division, Cogin, Inc. (with millions of books sold), continues to successfully create cookbooks.  The reach of the brand goes beyond print and TV with MrFood.com.  As one of the nation's fastest growing recipe websites with millions of page views weekly and more than 1.6 million unique visitors monthly, it guides and interacts with a whole new audience of home cooks.  On top of that, the "Quick & Easy Everyday Cooking" e-newsletter engages hundreds of thousands of subscribers on a daily basis.  The company also is expanding its licensing partnerships in order to create a complete line of houseware products that mirror the brand's philosophy.

(www.mrfood.com)

Media Contact: Jaime Gross, Mr. Food Test Kitchen, 954-938-0400 x301, jgross@mrfood.com

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SOURCE Mr. Food Test Kitchen