Saks Fifth Avenue Announces Partnership with ABCâs Hit Series âScandalâ Starring Emmy Nominated Actress Kerry ...
September 25 2013 - 1:38PM
Business Wire
Saks and Mercedes-Benz Celebrate the Third
Season Premiere of âScandalâ with a Star-Studded Event and
Window Installation
Saks Fifth Avenue has partnered with the hit ABC series
âScandal,â starring Emmy nominated actress Kerry Washington.
The multi-platform collaboration takes place in-store, online and
on-screen, celebrating the unique and iconic style aesthetic that
has become a signature calling card of the political drama. Saks
Fifth Avenue and Scandal will kick off the partnership with a
star-studded event sponsored by Mercedes-Benz on October 2,
celebrating the premiere of the hit showâs third season.
âScandal,â produced by ABC Studios, kicks off its new season
on Thursday, October 3, at 10pm ET/PT on ABC. Reflecting the
fashion seen on the show, Saks Fifth Avenueâs New York flagship
store will feature a window installation curated by Ms. Washington
and Scandalâs Emmy award-winning costume designer, Lyn Paolo. The
window installation will also feature Mercedes-Benz all-new 2014
CLA45 AMG, similar to the all-new 2014 CLA250 used in the show. The
partnership between Saks Fifth Avenue and âScandalâ includes
ongoing social media efforts as well as visual statements in
various Saks Fifth Avenue locations throughout the country. In
addition, several designer fashions and accessories from Saks Fifth
Avenue will be showcased in upcoming episodes throughout the
season.
Washington and Paolo have worked closely together to perfect the
wardrobe of Washingtonâs character, Olivia Pope, a savvy,
confident and well-dressed Washington D.C. crisis management
mastermind. Olivia Popeâs unique style has quickly made her a
trendsetter for the modern day professional woman, feverishly
setting the social media world abuzz. Favorite designer brands in
Popeâs closet include Giorgio Armani, Donna Karan, Calvin Klein,
Michael Kors and Carolina Herrera. Several of these designer brands
will further be used in Saks Fifth Avenueâs window installation
and will be recreated for additional Saks locations in Beverly
Hills, CA and Chevy Chase, MD.
âI am thrilled to have had the opportunity to work with the
Saks team in bringing the âScandalâ characters to life in
their windows. Fashion is such an integral part of the show and for
Kerry and I to have had the opportunity to play a part in the
creation of the iconic Saks windows is a dream come true, and a
truly wonderful creative experience on every level. SAKS and
SCANDAL...BRILLIANT!â said Lyn Paolo.
Adam Sanderson, Senior Vice President, Franchise Management,
Disney/ABC Television Group added, âPartnering with Saks Fifth
Avenue is a great way to give fans a taste of Fall fashion inspired
by the looks of ABCâs Scandal. The series has created a fashion
obsession for fans who love the styling of the characters,
especially Olivia Pope, who is Washington D.C.âs most fashionable
fixer.â
Saks Fifth Avenueâs Chairman and CEO, Steve Sadove said, âWe
are delighted to be working with ABC and Scandal on this
partnership. There is a great synergy between the fashion forward
characters on the show and the style sensibility of our Saks Fifth
Avenue customers.â
The kickoff celebration will take place at Saks Fifth Avenue in
New York City on October 2, the day before the season three
premiere on ABC. Scandal star Kerry Washington (Olivia Pope), show
creator and Executive Producer Shonda Rhimes, Executive Producer
Betsy Beers, and Scandal costume designer Lyn Paolo will be in
attendance. Additional âScandalâ cast attendees will be
announced closer to the event date.
About Scandal
âScandalâ stars Kerry Washington as Olivia Pope, Columbus
Short as Harrison Wright, Guillermo Diaz as Huck, Darby Stanchfield
as Abby Whelan, Katie Lowes as Quinn Perkins, Tony Goldwyn as
President Fitzgerald Grant, Jeff Perry as Cyrus, Bellamy Young as
First Lady Mellie Grant, Joshua Malina as David Rosen and Scott
Foley as Captain Jake Ballard.
The series is created by Shonda Rhimes (âGreyâs Anatomy,â
âPrivate Practiceâ). Shonda Rhimes and Betsy Beers (âGreyâs
Anatomy,â âPrivate Practiceâ) are executive producers. Mark
Wilding and Judy Smith are co-executive producers. âScandalâ is
produced by ABC Studios.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New
Jersey, is responsible for the distribution, marketing and customer
service for all Mercedes-Benz products in the United States. MBUSA
offers drivers the most diverse line-up in the luxury segment with
12 model lines ranging from the sporty C-Class to the flagship
S-Class sedans and the SLS AMG GT.
MBUSA is also responsible for the distribution, marketing and
customer service of Mercedes-Benz Sprinter Vans, and smart products
in the U.S. More information on MBUSA and its products can be found
at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com.
Accredited journalists can visit our media site
at www.media.mbusa.com.
About Saks Fifth Avenue
Saks Fifth Avenue, one of the worldâs pre-eminent specialty
retailers, is renowned for its superlative American and
international designer collections, its expertly edited assortment
of handbags, shoes, jewelry, cosmetics and gifts, and the
first-rate fashion expertise and exemplary client service of its
Associates. Today, Saks operates 41 full-line stores in 20 states,
five international licensed stores, 70 Saks Fifth Avenue OFF 5TH
stores and saks.com, the companyâs online store.
Saks Fifth Avenue is proud to be named a J.D. Power and
Associates 2012 Customer Service Champion and is only one of 50
U.S. companies so named.
Saks PR Contacts:Emily Keret,
212-940-5017emily_keret@s5a.comorSteven Salton,
212-451-3821steven_salton@s5a.comorABC Media
Relations:Kristen Andersen,
818-460-7421Kristen.andersen@abc.comorAlison Daulerio,
818-460-7920Alison.k.daulerio@abc.com
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