RACINE, Wis., Feb. 11, 2016 /PRNewswire/ -- In an industry
first, SC Johnson today became the first major consumer packaged
goods company to disclose 100 percent of fragrance ingredients in
the Glade® Fresh Citrus Blossoms collection, down to the component
level. This differs from those companies that disclose natural
fragrances or essential oils in aggregate, even though natural
fragrances contain tens or even hundreds of individual components
that go undisclosed. Like all fragrances, natural fragrances are
made up of chemical components such as acids, aldehydes, esters,
ketones and terpenes.
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The new Glade® Fresh Citrus Blossoms collection goes beyond
other air care products with its 100 percent fragrance
transparency. All fragrance ingredients are listed on the products
and on SC Johnson's WhatsInsideSCJohnson.com ingredient
website.
"Making thoughtful ingredient choices has been an SC Johnson
priority for decades," said Fisk Johnson, Chairman and CEO of SC
Johnson, "and key to this is continually challenging the status
quo. By sharing the full ingredient list for this fragrance – all
the way down to the component level – we're going beyond the norm
of even so-called 'natural' products. And, we're also acknowledging
the valuable role chemicals play. Everything from the water we
drink to the air we breathe is made of chemicals, and fragrance is
no different. This is just the latest step of our continuing
journey to advocate for responsible and transparent chemistry."
Going Beyond Natural Fragrances
More and more, consumers want to know what's in the products
they bring into their homes. SC Johnson has been a champion of
transparency, introducing ingredient disclosure in 2009, sharing
fragrance ingredients in 2012, and launching product-specific
fragrance disclosure in 2015, sharing more than 99.9 percent of
ingredients in most product formulas.
By comparison, natural fragrances remain a black box, with no
transparency for consumers. "Nature is a wonderful chemist that
makes many amazing fragrances. However, it doesn't disclose the
ingredients in these fragrances and neither do the companies using
them," explained Johnson. "Essential oils, for instance, are
complex mixtures of tens if not hundreds of chemicals produced by
nature and processed by physical and chemical means."
For example, cinnamon essential oil contains myrcene, estragole,
methyl eugenol and safrole, which are listed on California
Proposition 65 and have been raised as ingredients of concern when
used at significantly higher concentrations. In fact, the chemical
myrcene is found in many common essential oils such as grapefruit,
lemon, rosemary and lemongrass. Another common essential oil, lilac
leaf, includes both estragole and methyl eugenol.
The presence of these chemicals does not mean fragrances are
unsafe, as the concentrations are so low they pose no threat. Yet,
they do occur. None of these are present in the new Glade® Fresh
Citrus Blossoms collection.
New Glade® Fresh Citrus Blossoms
The new Glade® Fresh Citrus Blossoms collection is carefully
crafted from 100 percent disclosed fragrance components. All are
nature-inspired, most are nature-identical and all pass SC
Johnson's rigorous screening criteria.
This fragrance provides the pleasing aroma consumers expect from
a Glade® product, along with a new standard of transparency. In
addition to 100 percent disclosure to the component level, it also
highlights that fragrances created from individual components are
no less safe than natural fragrances or essential oils.
Available Online
The Glade® Fresh Citrus Blossoms collection includes a PlugIns®
Scented Oil Refill, Premium Room Spray and Wax Melts Refill. It is
exclusively available for purchase at the SC Johnson Marketplace
online store at SCJohnson.com/marketplace.
SC Johnson's History of Leadership
Historically, fragrance ingredient lists have been considered
trade secrets, closely guarded by fragrance suppliers and consumer
product companies. In an effort to change this, SC Johnson has been
working with suppliers since 2008 to increase transparency of
fragrance and non-fragrance ingredients alike:
- 2009: Launched U.S. ingredient disclosure program, followed
soon after by Canada.
- 2012: Published SC Johnson Fragrance Palette, the complete list
of approved ingredients for SC Johnson products.
- 2014: Published list of ingredient restrictions for
transparency about how SC Johnson makes ingredient
choices.
- 2015: Began rolling out product-specific fragrance disclosure,
sharing more than 99.9 percent of ingredients in most product
formulas.
- 2016: Launched Glade® Fresh Citrus Blossoms
Collection with 100 percent fragrance transparency.
For more information about SC Johnson ingredients, visit
WhatsInsideSCJohnson.com. To learn more about the SC Johnson
Greenlist™ program and other examples of the company's
responsibility and leadership, download the SC Johnson 2015
Sustainability Report.
Press contact information:
David McCauley
SC Johnson Public Affairs
262-260-2440
USPublicAffairs@scj.com
About SC Johnson
SC Johnson is a family company
dedicated to innovative, high-quality products, excellence in the
workplace and a long-term commitment to the environment and the
communities in which it operates. Based in the USA, the company is one of the world's leading
manufacturers of household cleaning products and products for home
storage, air care, pest control and shoe care, as well as
professional products. It markets such well-known brands as GLADE®,
KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX®
and ZIPLOC® in the U.S. and beyond, with brands marketed outside
the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®,
KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 130-year-old
company, which generates $10 billion
in sales, employs approximately 13,000 people globally and sells
products in virtually every country around the world.
www.scjohnson.com
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SOURCE SC Johnson