By Christopher Alessi 

FRANKFURT--Business software provider SAP SE lowered its earnings outlook for this year on Monday despite reporting a 15% increase in third-quarter net profit, boosted by growth in subscriptions for its cloud-based software products.

The German company said it expects its full-year operating profit to be in a range of EUR5.6 billion to EUR5.8 billion ($7.15 billion to $7.4 billion), compared with a previous forecast of EUR5.8 billion to EUR6 billion. The company anticipates short-term pressures on margins and less upfront revenue as it refocuses its business on cloud-based software technology. SAP uses its own accounting method for the guidance, which isn't in line with international financial reporting standards.

The announcement sent SAP shares down around 4% in trading Monday.

Investors "just need to digest the news," SAP Chief Executive Bill McDermott told The Wall Street Journal. SAP's increasing focus on Internet, cloud-based software products "means that slightly less revenue upfront will impact operating income," Mr. McDermott said.

Net profit for the period ended September 30 was EUR880 million, compared with EUR762 million during the same period last year, beating analyst expectations. Analysts had predicted a profit of EUR808 million, according to a recent poll by the Journal.

Total revenue rose 5% to EUR4.25 billion from EUR4.05 billion a year earlier, with cloud revenue jumping 45% to EUR277 million from EUR197 million.

SAP raised its cloud revenue forecast for 2014, citing accelerated adoption of its real-time HANA database platform. The company, which said it has over 4,100 HANA customers, increased its cloud outlook for 2014 to be in a range of EUR1.04 billion to EUR1.07 billion, using non-IFRS reporting measures.

SAP has in recent years actively shifted its business focus away from on-site software offerings to cloud products, which deliver software online to business customers.

As SAP moves further into the cloud, its revenue will increasingly be distributed over longer contract periods and be based less on one-off licensing fees for on premise software, contributing to the company's lowered guidance for 2014, SAP executive board member Bernd Leukert told the Journal.

"In the long run, this is a more healthy business," Mr. Leukert said.

Analysts appeared largely unconcerned by SAP's reduced guidance. The company is on track with its "long-term promising cloud business," analysts at DZ Bank concluded.

SAP agreed last month to buy for $8.3 billion U.S.-based Concur Technologies Inc., which produces cloud-based travel and expense management software. The acquisition will make SAP the second-largest enterprise cloud-service company by revenue behind cloud computing company Salesforce.com Inc. Despite paying a high price, Concur could bring SAP cloud revenues of more than EUR2 billion next year, according to analysts at J.P. Morgan.

"SAP is hitting Salesforce right in its core," Mr. McDermott said, dismissing Salesforce's recently announced plans to overtake SAP in size by expanding into new product areas such as business analytics and bolstering sales outside North America. Salesforce, which took in $1.32 billion in revenue for its most recently reported financial quarter ending July 31, declined to comment.

SAP's revised business outlook didn't include potential contributions from the still-unfinished deal with Concur.

Other cloud-oriented acquisitions by SAP include human-resources application SuccessFactors, e-commerce application Ariba and workforce management software manufacturer Fieldglass.

But the centerpiece of SAP's cloud portfolio continues to be its flagship HANA software, a high-speed database that allows customers to store, access and analyze information without needing to rely on disk-based storage devices. SAP's cloud strategy depends on its ability to successfully harness HANA to offer core enterprise software products such as Business Suite in the cloud, analysts say.

SAP also faces competition in the cloud from its longtime rival Oracle Corp. The U.S.-based software provider, which recently announced plans to acquire field services cloud software provider TOA Technologies, reported cloud revenue rose 37% to $337 million in its most recent quarterly earnings report last month.

SAP's continued expansion into the cloud technology arena comes on the heels of a management reshuffle last July, which resulted in Mr. McDermott's promotion to sole CEO. He is the first American to lead the company.

Write to Christopher Alessi at christopher.alessi@wsj.com

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