Company expects double-digit expansion through franchise
agreements
HOUSTON, Feb. 26, 2017 /PRNewswire/ -- Russo's
Restaurants, parent company of Russo's New York Pizzeria and
Russo's Coal-Fired Italian Kitchen with locations in the U.S., UAE
and Saudi Arabia, will expand
throughout the Middle East over
the next 10 years with an aggressive multi-unit franchise growth
strategy.
Russo's Restaurants, founded by Chef Anthony Russo, focuses on authentic, hand-tossed
New York-style pizzas and Italian pastas, soups and salads made
with family recipes and ingredients like house-made mozzarella,
imported artisanal Sicilian olive oil, cheeses from Italy and hand-crushed pear tomatoes from
California.
"Russo's concepts appeal to franchisees nationally and
internationally because of the food quality – our recipes, our
sourcing, our authenticity – that speaks to the way people the
world over want to eat today," said Russo. "We are growing because
the appetite for our style of food is growing, and we've been doing
it for 25 years with proven success."
The company, with more than 50 new restaurants in development
globally, recently opened its first Russo's New York Pizzeria in
Riyadh with franchisee
Abdulrahman Al Arifi, who has an
agreement to open three more locations and says he'll build up to
60 in the next 10 years.
"We want to make Russo's the first choice of pizza throughout
the region," said Arifi. "We want every pizza lover and non-lover
to come in to our restaurants and taste the magic of our pizza and
fresh ingredients that are unlike anything we have in Saudi Arabia."
In addition to planned openings in Saudi Arabia, Russo's is targeting new
international markets such as Oman, Qatar,
Bahrain, Kuwait and Egypt for franchise development.
Russo's UAE franchise partner, Prime Hospitality, will also open
the region's first Russo's Coal-Fired Italian Kitchen concept at
The Pointe in Dubai in Q3, which
boasts a new prototype designed exclusively for Middle East development. This will be the
seventh Russo's location in the UAE, with plans for many more.
For more information on Russo's Restaurants, Russo's New York
Pizzeria and Russo's Coal-Fired Italian Kitchen, go to
www.nypizzeria.com.
About Russo's Restaurants
Founded by Chef Anthony Russo, the Houston-based restaurant company was built on
Russo family recipes and a passion for fresh, authentic handmade
pizzas and Italian dishes created from the finest imported and
house-made ingredients. The first Russo's New York Pizzeria opened
in Houston to rave reviews in 1992
and was franchised two years later. In 2008, Russo added sibling
concept Russo's Coal-Fired Italian Kitchen, offering a more
in-depth Italian menu prepared in authentic coal-fired ovens.
Russo's Restaurants has nearly 50 company-owned and franchised
restaurants in the U.S. and the Middle
East. For more menu, location and franchising information go
to www.nypizzeria.com or connect on Facebook, Instagram and
Pinterest.
Media Contact:
Kerrie
Sparks or Carson Cline
+18173293257
kerrie@spmcommunications.com
carson@spmcommunications.com
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