Let the campaign begin. This week The California Academy of Sciences unveils a new multi-media ad campaign, "Let the Wonder Begin," created by Ron Foth Advertising, Columbus. The California Academy of Sciences, located in San Francisco's Golden Gate Park, is one of California's top tourist attractions and the world's only Aquarium - Planetarium - Rainforest - Living Museum.

The new marketing effort includes TV, radio, print, out of home, digital, social media and more. As agency of record, Foth will also provide strategic media planning and buying, production and account management.

Playing on visitors' curiosity and imagination, Foth's campaign highlights moments of wonder found at the Academy. Those moments feature some of the facility's most popular attractions, including Claude, a rare albino alligator, the living roof, coral reefs, and plenty of the Academy's 38,000 living creatures. With its unique architectural design, the 400,000 sq ft. building is another star of the campaign.

"We wanted the advertising to measure up to the experience of visiting the Academy," said agency Creative Director Ron Foth Jr. "There really is a sense of wonder as you journey throughout the building. Kids and adults wonder about animals and life and how the world works. We make it about science, but about fun, too."

Part of the campaign's emotional connection comes from the original music the agency created. "Do You Ever Wonder?" was written and performed by Chris Chu, from the popular Indie/Alternative band The Morning Benders. Even the voice over has a childlike enthusiasm, provided by TV and film actor Ethan Suplee.

View the TV commercial here (http://www.youtube.com/watch?v=AO_p4RTYGtQ).

About The California Academy of Sciences (CalAcademy.org)

Located in San Francisco's Golden Gate Park, The California Academy of Sciences brings the whole universe to life under one 2.5 acre living roof. This popular Bay Area attraction houses an aquarium, planetarium, 4-story rainforest, natural history museum and more.

About Ron Foth Advertising (RonFoth.com)

Ron Foth Advertising is an award-winning, ad agency + production company headquartered in Columbus, Ohio. Founded in 1975, RFA’s clients include Wendy’s Restaurants, Safelite AutoGlass, Target, State of Ohio Tourism, Safeway Supermarkets, The California Academy of Sciences, The Columbus Zoo, Nutramax Laboratories and more.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6438859&lang=en