Ron Foth Advertising Launches Campaign for California Academy of Sciences
September 21 2010 - 05:36PM
Business Wire
Let the campaign begin. This week The California Academy of
Sciences unveils a new multi-media ad campaign, "Let the Wonder
Begin," created by Ron Foth Advertising, Columbus. The California
Academy of Sciences, located in San Francisco's Golden Gate Park,
is one of California's top tourist attractions and
the world's only Aquarium - Planetarium - Rainforest - Living
Museum.
The new marketing effort includes TV, radio, print, out of home,
digital, social media and more. As agency of record, Foth will also
provide strategic media planning and buying, production and account
management.
Playing on visitors' curiosity and imagination, Foth's
campaign highlights moments of wonder found at the Academy. Those
moments feature some of the facility's most popular
attractions, including Claude, a rare albino alligator, the living
roof, coral reefs, and plenty of the Academy's 38,000 living
creatures. With its unique architectural design, the 400,000 sq ft.
building is another star of the campaign.
"We wanted the advertising to measure up to the experience of
visiting the Academy," said agency Creative Director Ron Foth Jr.
"There really is a sense of wonder as you journey throughout the
building. Kids and adults wonder about animals and life and how the
world works. We make it about science, but about fun, too."
Part of the campaign's emotional connection comes from the
original music the agency created. "Do You Ever Wonder?" was
written and performed by Chris Chu, from the popular
Indie/Alternative band The Morning Benders. Even the voice over has
a childlike enthusiasm, provided by TV and film actor Ethan
Suplee.
View the TV commercial
here (http://www.youtube.com/watch?v=AO_p4RTYGtQ).
About The California Academy of Sciences
(CalAcademy.org)
Located in San Francisco's Golden Gate Park, The California
Academy of Sciences brings the whole universe to life under one 2.5
acre living roof. This popular Bay Area attraction houses an
aquarium, planetarium, 4-story rainforest, natural history museum
and more.
About Ron Foth Advertising
(RonFoth.com)
Ron Foth Advertising is an award-winning, ad agency + production
company headquartered in Columbus, Ohio. Founded in 1975, RFA’s
clients include Wendy’s Restaurants, Safelite AutoGlass, Target,
State of Ohio Tourism, Safeway Supermarkets, The California Academy
of Sciences, The Columbus Zoo, Nutramax Laboratories and more.
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