Rite Aid Introduces Receutics Active Skin Repair Line
February 16 2015 - 10:07AM
Business Wire
Exclusive line now available at receutics.com
and select Rite Aid stores in NJ and Seattle
Rite Aid introduced today a new line of over-the-counter,
dermatologically tested skincare products, Receutics Active Skin
Repair, at more than 200 New Jersey and Seattle-area Rite Aid
stores and online at Receutics.com. Developed exclusively for Rite
Aid, the 10-piece line offers affordable, effective treatment for
many common skincare conditions such acne and eczema, and helps to
promote the skin’s own repair and renewal processes.
“Our research and feedback from our pharmacists told us that
customers were looking for solutions to common skincare issues that
were both effective and affordable,” said David Abelman, Rite Aid
senior vice president of brand development and innovation. “After a
year of development, testing and clinical studies, we are excited
to introduce our customers and patients to Receutics Active Skin
Repair, a line of dermatologist-strength skincare products that are
clinically proven to deliver real results.”
Each of the Receutics Active Skin Repair products, which range
in price from $9.99 to $49.99, fall into one of four categories,
based on the type of inquiries Rite Aid pharmacists receive from
customers most frequently:
- Acne Clearing – helps to clear
and prevent acne; can be used with prescription acne
medications
- Therapeutic Relief – treats
medical skin conditions like eczema; provides relief from
medication side effects
- Sun Care – protects skin from
sun damage while simultaneously hydrating and offering anti-aging
benefits
- Anti-Aging – addresses
anti-aging concerns including wrinkles and dark spots; helps to
even skin tone and texture
Clinically Proven Results
In a clinical study led by Dr. Zoe Draelos, former vice
president of the American Academy of Dermatology, the Receutics
Active Skin Repair three-piece topical Acne-Clearing kit was found
to clear acne faster and improve the appearance of facial acne
better than a similar three-piece kit from a leading brand. Dr.
Draelos noted that “the study product resulted in a greater
percentage decrease in clogged pores and inflammatory lesions at
all time points versus the leading brand.”
In a similar study, patients with mild to moderate eczema had a
79 percent reduction in overall signs of eczema, including
itchiness, dryness, redness and irritation after using the
Receutics Active Skin Repair Intense Hydration and Repair topical
treatment. Dr. Draelos noted that “the improvement in the skin
without a prescription is quite remarkable.”
“Pharmacists are among the most accessible and trusted
healthcare professionals, making them an ideal resource for
customers looking for affordable and effective products to address
a skincare concern,” said Jocelyn Konrad, Rite Aid group vice
president of clinical services and pharmacy initiatives. “Yielding
immediate and impressive results in clinical studies and made with
quality ingredients, our exclusive Receutics Active Skin Repair
line is a line our pharmacists can confidently recommend to their
customers.”
Rich Ingredients to Heal, Nourish and Enhance Skin
Each Receutics product is formulated to support the skin’s
natural improvement processes, enhancing overall health and
appearance. Key ingredients include fruit seed extract (to
stimulate healing), hyaluronic acid (to hydrate), antioxidants (to
reduce inflammation), retinoids (to brighten, smooth and firm),
aloe vera, vitamin C and more. All Receutics Active Skin Repair
products are also paraben-free.
More information on Receutics Active Skin Repair products is
available at www.receutics.com. This dedicated website offers
product information, video testimonials from actual users, before
and after photos, clinical research results and additional
information about general skincare.
Rite Aid Corporation (NYSE:RAD) is one of the nation's leading
drugstore chains with nearly 4,600 stores in 31 states and the
District of Columbia and fiscal 2014 annual revenues of $25.5
billion. Information about Rite Aid, including corporate background
and press releases, is available through the company's website at
www.riteaid.com.
Rite Aid CorporationKristin Kellum,
717-975-5713Kristin.kellum@riteaid.com
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