Richline to Unveil Smart Jewelry Designs and Partnerships at JCK
May 27 2015 - 11:41AM
Business Wire
Richline Brands is set to introduce its highly anticipated
foray into the world of wearable technology with an array of smart
jewelry offerings at the JCK trade show in Las Vegas.
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Fitbit® Compatible Designer Jewelry from
Richline Group
"Understanding the impact that the emerging wearables space will
have on the jewelry industry has been a core focus for Richline
over the past two years," said Richline CEO Dennis Ulrich. "A lot
of hard work and collaboration has gone into this project, and we
are thrilled to finally be able to show the industry our vision for
the future of fine jewelry wearables."
JCK will be the first opportunity for the jewelry industry to
see designs that Richline has been hinting at since announcing
distribution deals with Omate and Cuff earlier this year. In
addition to these celebrated firms and previously-announced
partnerships, Richline will also introduce new products featuring
differentiated technology from companies including Say and
MightyCast.
In addition to proprietary innovations, Richline is introducing
an assortment of "compatibles" which will offer millions of women a
more stylish and luxury alternative for use with existing wearable
products such as Fitbit® and Jawbone®.
According to Richline CMO, Mark Hanna, "We felt it was essential
to balance entirely new innovations as well as elegant options for
existing products. On the one hand, there are several popular
fitness wearables that we can help make more stylish. On the other,
recent advances in technology have made it possible for us to
create jewelry, for the elegant lifestyle, that can do far more
than fitness."
Richline is introducing two tiers of product offerings: Fine
Jewelry, which primarily consists of designs made with precious
metals, and Fashion Jewelry, which offers more affordable designs
made with Bronze and base metals. In addition to fitness tracking,
many of Richline's proprietary designs will offer features centered
around personalization, notifications and discrete personal
security. Designs look to bring a combination of style and tech to
an entirely untapped audience of fashion-forward fine jewelry
shoppers.
"We are extremely proud of our initial offering of smart
jewelry," said Ramona Genao-Archibald, Richline Brands' EVP of
Merchandising, "and we feel like we are just getting started. We
have an amazing team here at Richline that is dedicated to finding
the best emerging technologies and finding new ways to make them
look better than ever before."
Asked why such a major investment in the category, Richline VP
Cindy Witting commented “Because, for today’s active woman Function
needs Fashion”.
About Richline Group, Inc.
Richline Group, Inc., a wholly-owned subsidiary of Berkshire
Hathaway Inc., is the USA’s foremost Fine Jewelry Manufacturer and
Marketer. The Richline Group was formed in 2007. Currently, the
major brands comprising Richline’s portfolio are LeachGarner,
Inverness, Rio Grande and Richline Brands. Berkshire Hathaway, and
its subsidiaries, engage in diverse business activities including
property and casualty insurance, utilities and energy, finance,
manufacturing, retailing and services. The Common Stock of the
Company is listed on the New York Stock Exchange under the symbols
BRK.A and BRK.B.
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version on businesswire.com: http://www.businesswire.com/news/home/20150527006174/en/
Richline Group, Inc.Mark Hanna,
212-886-6212Mark.Hanna@RichlineGroup.com
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