Rewards Network(SM) Enters Canadian Marketplace with Dining
Rewards Program
CHICAGO, Sept. 13 /PRNewswire-FirstCall/ -- Rewards Network Inc. (AMEX:IRN),
one of the nation's leading providers of credit card-based loyalty and rewards
programs has entered into an arrangement with RBC Royal Bank, one of Canada's
largest financial institutions to provide RBC Royal Bank Visa cardholders the
opportunity to earn additional rewards points when dining at restaurants
throughout Canada and the United States.
President and CEO George Wiedemann of Rewards Network (formerly iDine)
commented, "This is a very big step for us. Rewards Network provides nationwide
dining programs for major bankcard issuers in the United States, but this is
our first such alliance in Canada." Added Weidemann: "To have a presence in the
Canadian marketplace with a company the size and stature of RBC Royal Bank is a
real milestone for Rewards Network." Noted RBC's Andrew Mitchell, managing director, loyalty programs, "We've long
wanted to add dining to the RBC program and the Rewards Network expansion into
Canada provides the perfect opportunity to do so. This is a terrific program
enhancement because it lets our cardholders earn more RBC Reward points without
having to spend more." With plans to add non-dining merchants throughout Canada, Rewards Network
currently includes more than 10,400 restaurants in Canada and the United
States. Under the arrangement, once registered, RBC Rewards Visa cardholders
in Canada will automatically earn one additional point for every dollar spent
when they dine at participating restaurants and pay using their RBC Rewards
Visa card. These points are earned in addition to the Rewards points
cardholders already collect for these purchases, and for most cardholders, that
means doubling their points.
About Rewards Network Inc.
Rewards Network, headquartered in Chicago, provides loyalty and rewards
programs for restaurants and hotels via its registered credit card platform. Incentives are offered through the Rewards Network branded program, airline
frequent flyer dining programs, club memberships and other affinity
organizations. Rewards Network has 3.5 million active members, over 10,400
restaurants, and more than 10,500 hotels participating in its rewards programs. Rewards Network's common stock trades on the American Stock Exchange under the
symbol IRN and is listed in newspapers as REWARDS. Additional details about
Rewards Network can be found at http://www.rewardsnetwork.com/ or by calling
Rewards Network at 1-877-491-3463.
About RBC Financial Group Royal Bank of Canada (NYSE: RY; TSX) uses the initials RBC as a prefix for its
businesses and operating subsidiaries, which operate under the master brand
name of RBC Financial Group. Royal Bank of Canada is Canada's largest financial
institution as measured by market capitalization and assets, and is one of
North America's leading diversified financial services companies. It provides
personal and commercial banking, wealth management services, insurance,
corporate and investment banking, and transaction processing services on a
global basis. The company employs 60,000 people who serve more than 12 million
personal, business and public sector clients through offices in North America
and some 30 countries around the world. For more information, please visit
http://www.rbc.com/ . DATASOURCE: Rewards Network Inc.
CONTACT: Kenneth R. Posner, Chief Financial Officer, Rewards Network Inc., +1-312-521-6790; or Chad Durasa, ext. 243, or Chris Feeley, ext. 237, or Jane Grant, ext. 224, +1-954-776-1999, all of Pierson Grant Public Relations for Rewards Network Inc.
Web site: http://www.rewardsnetwork.com/ http://www.rbc.com/
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