Research and Markets (http://www.researchandmarkets.com/research/fxmrlv/fruit_juices) has announced the addition of the "Fruit Juices, Energy & Juice Drinks Market Report 2015" report to their offering.

This market report examines the UK market for fruit juices, energy drinks and juice drinks. These categories include a range of products, including flavoured water, sports drinks and smoothies, alongside traditional products in these sectors.

The UK market for fruit juices, energy and juice drinks performed strongly in 2014, with value growth estimated at 1.6%, while volume sales are estimated to have increased in the same year by 2.2%. Over the last 5 years, however, volume growth has fluctuated to a certain degree, while unit price increases have driven constant growth in market value.

Energy drinks have been the stand-out sector of the market over the 5-year review period, witnessing significant year-on-year growth, both in terms of volume and value, despite the high sugar content of many products within the category, which is an increasing concern among health-conscious UK consumers. Juice drinks have also performed strongly, benefitting from a combination of low product prices and hot summer weather, while the remaining sector, fruit juices, has struggled, following criticism of natural' sugar content, premium prices and the preference for juice drinks during hot weather.

The debate surrounding excessive sugar consumption and its impact on obesity levels, diabetes and general public health is probably the most significant issue affecting the soft drink market. While the sector has been quick to respond to criticisms and demand for healthier products, through the development and release of low- and no-sugar alternatives across products categories, there remain many across the Government and public health bodies that continue to push for increased taxation on sugar-sweetened drinks and/or any high-in-sugar food and drink products. In June 2014, Public Health England (PHE) announced it would be undertaking an assessment into the evidence regarding fiscal measures to support sugar reduction, including an examination of taxation in this area, which was recently implemented in countries such as France, Hungary and Mexico.

Despite these issues, and provided there are no changes to taxation, the market for fruit juices, energy and juice drinks is expected to achieve healthy value growth over the next 5 years, with a particularly strong performance expected in the energy drinks and juice drinks sectors.

Key Topics Covered:

1. Foreword

2. Introduction and Definition

3. Executive Summary

4. What's KEY in the Market?

5. Market Size, Segmentation and Forecasts

6. International Perspective

7. Competitor Analysis

8. Buying Behaviour

9. Strengths, Weaknesses, Opportunities and Threats

8. PESTEL

9. Further Sources

10. Understanding Consumer Survey Data

Companies Mentioned

- AG Barr PLC

- Boost Drinks Ltd

- Britvic Soft Drinks Ltd

- Coca-Cola Enterprises Ltd

- Cott Beverages Ltd

- Nichols PLC

- Princes Ltd

- Red Bull Company Ltd

- Refresco Gerber UK Ltd

For more information visit http://www.researchandmarkets.com/research/fxmrlv/fruit_juices

Research and MarketsLaura Wood, Senior Managerpress@researchandmarkets.comFor E.S.T Office Hours Call 1-917-300-0470For U.S./CAN Toll Free Call 1-800-526-8630For GMT Office Hours Call +353-1-416-8900U.S. Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716Sector: Beverage, Juice