Research and Markets (http://www.researchandmarkets.com/research/7cxx2q/ecommerce_the) has announced the addition of the "E-Commerce: The Internet Grocery Market Market Report 2015" report to their offering.

This market report examines the UK Internet grocery market, focusing on the value and growth of the market, key trends and issues impacting the industry, and developments in other international markets, over the past 5 years between 2010 and 2014. The report also explores the future of the market up to 2019.

The Internet grocery market can be best examined in terms of the two key sectors: supermarkets online, including the likes of the big four supermarket chains; and niche, specialist grocery suppliers, covering diet specialists, organic goods suppliers, short-dated food retailers and so on. The increasing roll out of household Internet access and the take-up of smartphones is seeing a growing proportion of the UK population forgoing the bricks-and-mortar stores in favour of shopping online.

New competitors are entering the market on a regular basis, with 2014 witnessing the launch of the Morrisons' online e-commerce platform. Established e-commerce retailers are becoming increasingly innovative with their click and collect developments, rolling out temperature-controlled lockers, drive-through store collection points and collaborations with Transport for London (TfL), so that consumers can collect their grocery orders in London Underground stations on their commutes home from work.

Meanwhile, the niche, specialist retailers are benefitting from constantly changing diet crazes and healthy eating trends, with new diet meal delivery services being championed by celebrities and public figures. Meanwhile, recent controversy surrounding the meat and poultry industries - following the horsemeat scandal and concerns of chickens infected with campylobacter - has encouraged more consumers to turn to local, niche food suppliers, boosting opportunities for organic grocery delivery companies.

As savvy shoppers turn to the convenience of online grocery shopping, technological innovations in social media networking and smart, wearable technology will provide new opportunities for online retailers to target a wider consumer base in the coming years. With this in mind, the Internet grocery market is expected to almost double in value over the next 5 years.

Key Topics Covered:

1. Foreword

2. Introduction and Definition

3. Executive Summary

4. What's KEY in the Market?

5. Market Size, Segmentation and Forecasts

6. International Perspective

7. Competitor Analysis

8. Buying Behaviour

9. Strengths, Weaknesses, Opportunities and Threats

10. PESTEL

11. Further Sources

12. Understanding Consumer Survey Data

Companies Mentioned

- ASDA Group Ltd

- Abel and Cole Ltd

- Approved Food Ltd

- Donald Russell Ltd

- Fortnum and Mason PLC

- Harrods Ltd

- Iceland Foods Ltd

- J Sainsbury PLC

- Marks and Spencer PLC

- Ocado Retail Ltd

- Riverford Organic Farms Ltd

- Tesco PLC

- WM Morrison Supermarkets PLC

- Waitrose Ltd

For more information visit http://www.researchandmarkets.com/research/7cxx2q/ecommerce_the

Research and MarketsLaura Wood, Senior Managerpress@researchandmarkets.comFor E.S.T Office Hours Call 1-917-300-0470For U.S./CAN Toll Free Call 1-800-526-8630For GMT Office Hours Call +353-1-416-8900U.S. Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716Sector: Internet and E-Commerce, Supermarkets