Research and Markets: Consumer Communication Services Share of Wallet Analysis 2015
March 03 2015 - 7:40AM
Business Wire
Research and Markets
(http://www.researchandmarkets.com/research/bm7vz7/consumer) has
announced the addition of the "Consumer Communication Services
Share of Wallet Analysis 2015" report to their offering.
For the purposes of this report annual surveys are conducted to
gauge consumer preferences for communication services. One
consequence of doing so is the way in which consumers prefer to
spend their communications dollars can be assessed. This year's
survey, conducted in the fourth quarter of 2014, provides some
profound insights into the future of consumer communication service
offerings.
In particular, while spending is up over 2013 in unadjusted
terms, the overall trend is flat for the last five years tracked.
In fact, when spending is corrected for inflation, residential
communication services spending is down over % from 2009. Why is
this?
This report provides telemetry on consumer spending for
communication services (the consumer wallet), and explores the
dynamics that are moving to change both the nature as well as the
size of that wallet. The message is clear; consumer spending is not
keeping up with inflation, and, in fact, is declining on an
inflation-adjusted basis. As this report discloses, this is both a
function of the migration of services to a data-centric environment
and the change of consumer utilization of communication
services.
Key Topics Covered:
1. Executive Summary
2. Introduction
3. Consumer Spending Dynamics
4. Spending Trends
5. Commoditization of the Wallet
6. The Switch to Data
7. Operator Strategy
8. The Last Word
For more information visit
http://www.researchandmarkets.com/research/bm7vz7/consumer
Research and MarketsLaura Wood, Senior
Managerpress@researchandmarkets.comFor E.S.T Office Hours Call
1-917-300-0470For U.S./CAN Toll Free Call 1-800-526-8630For GMT
Office Hours Call +353-1-416-8900U.S. Fax: 646-607-1907Fax (outside
U.S.): +353-1-481-1716Sector: Internet and E-Commerce,
Telecommunications and Networks, Online Banking