Research and Markets (http://www.researchandmarkets.com/research/xjkscf/strategic) has announced the addition of the "Strategic Analysis of Toyota Motor Global Product Portfolio" report to their offering.

The aim of this research is to provide a strategic overview of the Toyota Group that identifies and interprets the factors contributing to the success of the organization.

The study covers Toyota Group's product portfolio and sales performance and analyzes its key operational strategies with a focus on its corporate structure and its product strategies. Some of these strategies include product planning, product development, product positioning, and branding strategies. Technology strategies include research and development, platform, lightweight, powertrain, and vehicular communications. The study ends with key conclusions and recommendations. The base year of the study is 2013, with forecasts running up to 2020.

Key Questions this Study Will Answer

- What are the drivers behind Toyota Group's success as the global number 1 automaker?

- How does the Toyota Group plan to leverage accelerated growth from its multiple brands, including taking Lexus truly global?

- How will TNGA standardize and accelerate product development within the group?

- What is Toyota's plan with Scion brand conceived especially for the US market?

- In addition to the possibility of losing the number 1 market position in terms of global sales, what are the other risks faced by Toyota Group?

Key Topics Covered:

1. Executive Summary

2. Research Scope, Objectives, Methodology, and Background

3. Segmentation

4. Overview of Toyota Group

5. Toyota Group Vision and Organization

6. Role of Key Brands within Toyota Group

7. R&D Strategy

8. Sales Strategy

9. Product Portfolio

10. Technology Strategy

11. New Mobility Business Models

12. Manufacturing Strategy

13. Conclusions and Future Outlook

14. Appendix

For more information visit http://www.researchandmarkets.com/research/xjkscf/strategic

Research and MarketsLaura Wood, Senior Managerpress@researchandmarkets.comFor E.S.T Office Hours Call 1-917-300-0470For U.S./CAN Toll Free Call 1-800-526-8630For GMT Office Hours Call +353-1-416-8900U.S. Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716Sector: Automotive, Automotive Parts