Research and Markets (http://www.researchandmarkets.com/research/4gth67/it_market_for) has announced the addition of the "IT Market for Small and Medium-Sized Businesses in BRIC 2015-2019" report to their offering.

In BRIC, SMB IT spending will cross $186 billion by 2019 from $111 billion in 2015.

The report, SMB IT Market in BRIC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

BRIC countries contributed approximately 38% of the global SMB IT spending in 2014. Over the past five years, IT spending priorities of SMBs have been redefined because of the growing awareness of the impact of IT on businesses, both top line and bottom line. Therefore, there has been growing focus on server and storage virtualization technologies, mobility, Big data/analytics, business intelligence, cloud computing, next-generation workspace, and collaboration technologies from SMBs. However, some of the challenges faced by SMBs are IT budget, lack of leadership initiative in implementing IT changes, lack of IT knowledge to determine the ROI of IT investment in the business, and lack of skilled workforce.

The majority of the revenue of IT providers comes from customers who have invested heavily in IT infrastructure and who are moving into newer technologies, such as mobility and analytics. However, nearly 25% of their revenue comes from first time IT adopters who invest in basic IT solutions. Upper SMBs are ready to invest in an upgrade of their existing IT hardware and software and are willing to invest in packaged software offerings. The upper segment remains the target for global IT providers because of higher margins and no hassle in post implementation payments. However, this scenario is changing, and these IT providers are realigning their strategies to tap into the SMB segment. They are also refocusing their efforts on Tier I and II cities by adopting newer marketing strategies.

Key Vendors

  • Accenture
  • Cognizant
  • Digital China Holdings
  • HP
  • Huawei
  • IBM
  • Lenovo

Other Prominent Vendors

  • Acer
  • AsiaInfo Linkage
  • AsusTek
  • Atos Origin
  • Capgemini
  • China National Software
  • Cisco Systems
  • Dell
  • HCL Infosystems
  • IBS
  • Infosys
  • Microsoft
  • National Computer
  • Neusoft Group
  • Oracle
  • SAP
  • TCS
  • Wipro Infotech
  • Xerox

Key Topics Covered:

  1. Executive Summary
  2. List of Abbreviations
  3. Scope of the Report
  4. Market Research Methodology
  5. Introduction
  6. Market Landscape
  7. Market and Geographical Segmentation of BRIC
  8. Brazil
  9. Russia
  10. India
  11. China
  12. Buying Criteria
  13. Market Growth Drivers
  14. Drivers and their Impact
  15. Market Challenges
  16. Impact of Drivers and Challenges
  17. Market Trends
  18. Trends and their Impact
  19. Vendor Landscape
  20. Key Vendor Analysis

For more information visit http://www.researchandmarkets.com/research/4gth67/it_market_for

Research and MarketsLaura Wood, Senior Managerpress@researchandmarkets.comFor E.S.T Office Hours Call 1-917-300-0470For U.S./CAN Toll Free Call 1-800-526-8630For GMT Office Hours Call +353-1-416-8900U.S. Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716Sector: Computing and Technology