Research & Markets: IT Market for Small & Medium-Sized Businesses in BRIC 2015-2019 - SMB IT spending will cross $186 billion...
July 31 2015 - 5:17AM
Business Wire
Research and Markets
(http://www.researchandmarkets.com/research/4gth67/it_market_for)
has announced the addition of the "IT Market for Small and
Medium-Sized Businesses in BRIC 2015-2019" report to their
offering.
In BRIC, SMB IT spending will cross $186 billion by 2019 from
$111 billion in 2015.
The report, SMB IT Market in BRIC 2015-2019, has been prepared
based on an in-depth market analysis with inputs from industry
experts. It covers the market landscape and its growth prospects in
the coming years. The report includes a discussion of the key
vendors operating in this market.
BRIC countries contributed approximately 38% of the global SMB
IT spending in 2014. Over the past five years, IT spending
priorities of SMBs have been redefined because of the growing
awareness of the impact of IT on businesses, both top line and
bottom line. Therefore, there has been growing focus on server and
storage virtualization technologies, mobility, Big data/analytics,
business intelligence, cloud computing, next-generation workspace,
and collaboration technologies from SMBs. However, some of the
challenges faced by SMBs are IT budget, lack of leadership
initiative in implementing IT changes, lack of IT knowledge to
determine the ROI of IT investment in the business, and lack of
skilled workforce.
The majority of the revenue of IT providers comes from customers
who have invested heavily in IT infrastructure and who are moving
into newer technologies, such as mobility and analytics. However,
nearly 25% of their revenue comes from first time IT adopters who
invest in basic IT solutions. Upper SMBs are ready to invest in an
upgrade of their existing IT hardware and software and are willing
to invest in packaged software offerings. The upper segment remains
the target for global IT providers because of higher margins and no
hassle in post implementation payments. However, this scenario is
changing, and these IT providers are realigning their strategies to
tap into the SMB segment. They are also refocusing their efforts on
Tier I and II cities by adopting newer marketing strategies.
Key Vendors
- Accenture
- Cognizant
- Digital China Holdings
- HP
- Huawei
- IBM
- Lenovo
Other Prominent Vendors
- Acer
- AsiaInfo Linkage
- AsusTek
- Atos Origin
- Capgemini
- China National Software
- Cisco Systems
- Dell
- HCL Infosystems
- IBS
- Infosys
- Microsoft
- National Computer
- Neusoft Group
- Oracle
- SAP
- TCS
- Wipro Infotech
- Xerox
Key Topics Covered:
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Introduction
- Market Landscape
- Market and Geographical Segmentation of BRIC
- Brazil
- Russia
- India
- China
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
For more information visit
http://www.researchandmarkets.com/research/4gth67/it_market_for
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version on businesswire.com: http://www.businesswire.com/news/home/20150731005217/en/
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