UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE   13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934

   
For the month of

May, 2015

   
Commission File Number 001-35078
 

POINTS INTERNATIONAL LTD.

(Translation of registrant's name into English)
 

171 John Street, 5th Floor, Toronto, Ontario, M5T 1X3, Canada

(Address of principal executive offices)
 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F. 

Form 20-F [  ]      Form 40-F [X]

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): [  ]

Note: Regulation S-T Rule 101(b)(1) only permits the submission in paper of a Form 6-K if submitted solely to provide an attached annual report to security holders.

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): [  ]

Note: Regulation S-T Rule 101(b)(7) only permits the submission in paper of a Form 6-K if submitted to furnish a report or other document that the registrant foreign private issuer must furnish and make public under the laws of the jurisdiction in which the registrant is incorporated, domiciled or legally organized (the registrant's "home country"), or under the rules of the home country exchange on which the registrant's securities are traded, as long as the report or other document is not a press release, is not required to be and has not been distributed to the registrant's security holders, and, if discussing a material event, has already been the subject of a Form 6-K submission or other Commission filing on EDGAR.

Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934. Yes [  ]   No [X]

If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- ________________.

 SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Points International Ltd.
(Registrant)

Date:

May 27, 2015

    

By:    

/s/ Mr. Anthony Lam

Mr. Anthony Lam

* Print the name and title under the signature of the signing officer.

Chief Financial Officer

 

NYC#: 108692.1

Persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.

SEC1815(04-09)

 


EXHIBIT INDEX
 

Exhibit Description of Exhibit
   
99.1 News Release dated May 27, 2015





PointsHound Unveils New Loyalty Program
Partners and Multi-Language Capabilities,
Accelerating its EMEA Expansion

Innovative Hotel Booking Service, owned and operated by Points International,
Now Available to Members of EMEA’s Leading Frequent Flyer Programs

LONDON AND TORONTO, May 27, 2015 PointsHound, the first online hotel booking service designed specifically for frequent travelers which is owned and operated by Points International, a global leader in loyalty currency management, (TSX: PTS; NASDAQ: PCOM), today announced new strategic partnerships with several of Europe, the Middle East and Africa’s (EMEA) leading frequent flyer programs including Alitalia MilleMiglia, Virgin Atlantic Flying Club, and Finnair Plus. These programs join existing PointsHound partners Air France KLM’s Flying Blue, Iceland Air’s Saga Club, and Etihad Guest. This partner expansion allows members of these leading rewards programs to earn even more loyalty currency by booking hotel reservations directly on PointsHound.com.

PointsHound users can now earn frequent flier miles and loyalty rewards points in over 20 loyalty programs on a growing roster of hotels which offer up to 5,000 points or miles per stay. PointsHound hotel reservations can be purchased in more than 25 different currencies including the Euro, Pound Sterling and Swiss Franc.

With one-third of all online bookings in Europe being made through online travel agencies according to Skift’s European State of Travel 2015 report, PointsHound’s expansion within the region provides an attractive alternative to existing aggregators that do not award frequent travelers bonus airline points or miles for their hotel stays.

Additionally, PointsHound has now launched Spanish and Italian language versions of its online service, with more languages rolling out over the course of 2015 – a move that is in-line with travel bookings in Europe, 50% of which are now made online according to the Skift 2015 report.

“Now fully integrated into the Points International organization, we’ve accelerated the PointsHound team’s pace of product development and are seeing strong traction with our EMEA-based loyalty program partners,” said Rob MacLean, CEO of Points. “This geographic region will remain a key focus area as we continue to invest in our consumer platform and deliver best-in-market experiences to our loyalty partners’ most valuable members.”

PointsHound’s new partners also join in Mr. MacLean’s excitement.

“We are thrilled to have PointsHound join the MilleMiglia program," said Lucio Attinà, Managing Director of Alitalia Loyalty. "MilleMiglia Members will have more choice and flexibility in collecting miles, additional incentives and the benefit of rewarding earn opportunities wherever their travels may take them.”


Members of PointsHound have access to over 150,000 hotels worldwide, including boutique and non-chain properties across North America, Europe, the Middle East and Africa. The site is free to use and seamlessly enables loyalty program members to earn points for staying in their favorite hotels as well as to earn bonus rewards in the form of airline miles.

About Points

Points, publicly traded as Points International Ltd. (TSX: PTS) (NASDAQ: PCOM), is the global leader in loyalty currency management. Via a state-of-the-art loyalty commerce platform, Points provides loyalty eCommerce and technology solutions to the world's top brands to enhance their consumer offerings and streamline their back-end operations.

Points' solutions enhance the management and monetization of loyalty currencies ranging from frequent flyer miles and hotel points to retailer and credit card rewards, for more than 50 partners worldwide. Points also manages Points.com, where more than 4 million consumers use the only industry sanctioned loyalty wallet to not only track all of their loyalty programs but also trade, exchange and redeem their miles and points. In addition to these services, Points' unique SaaS products allow merchants and businesses to reward their customers with points and miles from the world's largest loyalty brands.

In 2014, Points acquired PointsHound, a hotel booking engine and loyalty currency aggregator built specifically for frequent travelers. PointsHound enables loyalty program members to earn loyalty points for staying in their favorite hotels and also to earn bonus rewards in the form of airline miles. Members of the free-to-use site have access to over 150,000 hotels worldwide, including boutique and non-chain properties.

Points has been widely recognized among the loyalty and technology communities alike. The Company was named the 7th largest Canadian software company and the 30th largest Canadian technology company by the 2015 Branham300 list. For more information on Points, please visit www.Points.com, follow us on Twitter (@PointsBiz) or read the Points company blog. For more information on PointsHound, please visit www.PointsHound.com.

##

Points Investor Relations
Addo Communications
Laura Bainbridge, Kimberly Esterkin
laurab@addocommunications.com; kimberlye@addocommunications.com
310-829-5400

Points Media Relations
ThinkInk PR
Vanessa Horwell
vhorwell@thinkinkpr.com
Direct: +1.305.749.5342 ext. 232
Mobile: +1 305.776.8817


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