MILTON KEYNES, England,
June 19, 2017 /PRNewswire/ --
Strategy Analytics latest Global Wi-Fi Speaker Forecast
2014-2022 reports that global shipments of Wi-Fi based wireless
speakers grew by 62% in 2016 to 14 million units with Amazon
accounting for 77% of the increase in volume demand from the
previous year. The company estimates that Amazon shipped over 5
million Echo speakers in 2016 compared to just over 4 million from
second placed Sonos.
"Amazon has hit upon a winning formula with its
Alexa-powered series of Echo speakers and its rapid success has
clearly sent shock waves through the industry," says David Watkins, Director within the Intelligent
Home Group at Strategy Analytics. "However, we believe that demand
for Amazon's own brand devices is having largely an additive effect
on the overall wireless speaker market particularly when you
consider that the popular Echo Dot is often paired via Bluetooth to
a better quality speaker."
"Sonos has long been synonymous with connected home audio
and as recently as 2014 it accounted for 50% of the small but
growing Wi-Fi speaker market," continues Watkins. "Although Sonos
is losing share as new players enter the Wi-Fi speaker space, its
dominant position at the high-end of the market remains untouched.
Apple's upcoming HomePod speaker will pose more of a direct
challenge to Sonos given the HomePod's high price point and Apple's
decision to focus its marketing efforts on the speaker's sound
quality and music streaming capabilities rather than its ability to
be controlled via Siri."
Strategy Analytics counts voice activated Intelligent Home
Speakers or Smart Speakers such as Amazon Echo and Google Home as a
subset of the wider Wi-Fi based wireless speaker market.
Intelligent Home Speakers are expected to make up nearly 90% of all
Wi-Fi speakers by 2022 up from 42% in 2016.
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge
with advisory services, consulting and actionable market
intelligence for emerging technology, mobile and wireless, digital
consumer and automotive electronics companies. With offices in
North America, Europe and Asia, Strategy Analytics delivers insights for
enterprise success.
www.StrategyAnalytics.com
European Contact: David
Watkins, +33 153 409952,
dwatkins@strategyanalytics.com
US Contact: Bill
Ablondi, +1 617 614 0744,
wablondi@strategyanalytics.com
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SOURCE Strategy Analytics