MADRID, April 3, 2017 /PRNewswire/ --
The club continues to make inroads in transforming its fans'
experience through technology
Real Madrid C.F. and Microsoft today presented the first
interactive audioguide for the Bernabéu Tour. It features the
latest technological features and includes gamification elements,
with the aim of transforming the visit to the club museum and
stadium into a one-of-a-kind innovative digital experience. The
audioguide was presented in the director's box of the Santiago
Bernabéu stadium by Emilio Butragueño, Director of
Institutional Relations for Real Madrid C. F.; Álvaro Morata,
Carlos Henrique Casemiro and Rubén
Yáñez, players from the team squad, and Sebastián
Lancestremère, General Manager of Microsoft Sports.
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This new application, based on Microsoft technology and developed
in collaboration with GVAM, tech firm specialised in developing and
implementing interactive guides, enables fans to live an
immersive digital experience to game while visiting the
Bernabéu stadium tour. The tour welcomed over 1,200;000 visitors in
2016, of which over 60% were foreign visitors from countries such
as the USA, UK, Germany, Italy, China,
Mexico and Japan. Visitors to the Bernabéu Tour can
discover the history of Real Madrid for themselves, enjoy
interesting facts about the team and the players or relive the best
moments of the club's history through photographs, historical
documents, videos and match commentary of the club's most important
games. The Bernabéu Tour now includes previously unreleased
material such as the best goals from recent seasons; player
testimonials; photographs that are not featured on the tour but
that can be viewed using the guide; infographics on the new stadium
project; and other multimedia resources that enrich the experience
of fans visiting the museum and stadium.
"Here at Microsoft we are delighted to help Real Madrid with
its goal of transforming the digital experience of its 500 million
fans around the world. The interactive Bernabéu Tour guide takes
this one step further, offering the over 1,200,000 visitors
that visiting the stadium and its museum every year an innovative
experience unlike any other in the world. We have enriched the
Bernabéu Tour audioguide with new features and multimedia
capabilities and aim to continue to work on the development of new
virtual and augmented reality technology to make visitors'
experiences even more unforgettable. This application is also
connected to a digital platform developed for the club",
said Sebastián Lancestremère, General Manager of Microsoft
Sports.
The application is fully customizable
The interactive guide enables fans a fully customizable
experience when they visit the museum and stadium. It offers three
different itineraries for visitors to choose from depending on
their preferences; language selection (Spanish, English, German,
French, Russian and Mandarin Chinese); and accessibility
characteristics such as subtitles enabling disabled people to also
enjoy the Bernabéu Tour. Furthermore, fans who do not wish to use
all of the features of the audioguide may also choose a default
setting mode to use it as a traditional audioguide, without
multimedia or additional interactive elements. And, of course, we
also plan to include virtual and augmented reality features and
new gaming content (a gamification model), that will further
enrich the Bernabéu Tour and make the visit to the museum and
stadium an unforgettable experience.
The launch of the new interactive audioguide for the Bernabéu
Tour takes the collaboration between Real Madrid C.F. and Microsoft
one step further in their goal of transforming and enriching
fans' digital experience, through the most innovative
technological solutions integrating the digital platform developed
by Microsoft for the club in its role as official technology
partner.
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SOURCE Microsoft