RNS Number : 9605Y
888 Holdings plc
13 July 2008
888 Holdings Public Limited Company ("888")
888 - PokerDome Agreement
888.com, one of the world's most popular online gaming entertainment companies, has recently
entered into a new partnership with The
PokerDome Group ("PokerDome"), a diverse group of poker related companies. Under the terms of
the agreement PokerDome has launched
PokerDomePoker, www.pokerdomepoker.com, powered by 888.
This new partnership brings a fresh, new online proposition to PokerDome's growing number
of members. Previously PokerDome operated the
Southern Cross Poker brand which was part of the iPoker network. The new PokerDomePoker brand
will complement PokerDome's offline poker
events and will enhance the members' poker playing experience.
PokerDome boasts a successful chain of bricks and mortar poker rooms in the Asia Pacific
region as well as the Oz Poker Tour brand which
operates poker events in pubs and clubs throughout Australia. PokerDome is the largest
operator of permanent poker tables in Australia and
has a loyal member base.
This new partnership is another milestone in the execution of the 888 white label strategy
that has facilitated 888's successful
penetration of high growth potential geographies as well as targeted customer segments and
communities. It is another example of 888's
status as a leading provider in the online gaming white label market.
Gigi Levy, CEO of 888 commented: "We are excited to partner with an innovative and diverse
poker operator such as PokerDome. We
recognize PokerDome's expertise as an offline operator and look forward to serving their
customers in the online environment. PokerDome have
a close association with two World Series of Poker bracelet winners, so we expect a mutually
successful relationship."
Chris Levick, PokerDome Group Chief Executive Officer, commented: "We are delighted to be
associated with a quality company such as 888
and look forward to working together in the region to offer our players a unique range of cash
games, tournaments and satellites."
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Contacts and enquiries
888
Gigi Levy Chief Executive Officer
+350 49800
Aviad Kobrine Chief Financial Officer
+350 49800
Bell Pottinger Corporate & Financial
Nick Lambert/Andrew Benbow
+44 (0)20 7861 3232
This information is provided by RNS
The company news service from the London Stock Exchange
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