CARSON CITY, Nev., April 20, 2012 /PRNewswire/ -- Rapid Fire Marketing (Pink Sheets: RFMK) announced today that the Company has negotiated a deal with a California Manufacturer to begin the development of the Pocket Puffer and the Power Pocket Puffer. Development is anticipated to begin early next. Once all specifications are met, the manufacturing facility will set up the new unit for production. Rapid Fire Marketing will also file for a patent of the new device once complete and approved.

"It is important to continue to upgrade products, make improvements as well as create new products. This is a fast moving business and to stay ahead of the competitors, we must have something new and better in development all the time," said Tom Allinder, CEO of Rapid Fire Marketing.

"It has been a dream of mine to design a product from the start. I am going to incorporate ideas and technology I have seen in my many years in this industry along with some improvements that have been needed on personal vapor devices," said Judah Neiditch of Otherside Health Management. "With the research done, and great trust in our development team, I see a future device that works with both plant matter and oils, doesn't over heat, is discrete, portable and small, doesn't drip, is easy to travel with, and works right the first time and every time thereafter. The group we have decided to develop this revolutionary product with has developed vaporizers in the past and I have complete faith in their abilities to take my ideas and create the device I, and many others, have waited years for. This will be industry-changing technology, developed by an actual user, for a price that impacts the market, and sets the standard for all products that follow. With technology partnerships, our own manufacturers and distribution points around the globe, my dream is becoming a reality. These are very exciting times and I am glad to be on the forefront during the start of this phenomenon," Neiditch said.

Safe Harbor:

From time to time, the Company may issue news releases that contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. This material may contain statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, the Company claims the protection of the safe harbor for forward-looking statement provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact and may be "forward-looking statements." "Forward-looking statements" are based upon expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties that could cause actual results or events to differ materially from those anticipated.

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