Rambler Media Limited
Rambler Media Ltd. ("Rambler" or "the Company"), operating one of Russia's most
popular internet brands, today announces that is has signed an agreement with
Google to use Google's search and contextual advertising technology through its
AdSense for Search and AdSense for Content advertising programmes on
www.rambler.ru.
Under the agreement, search queries made on Rambler's home page Rambler.ru and
through the Rambler Search function will be enhanced by Google. Rambler will
display Google ads alongside natural search results. This agreement will allow
Rambler to enhance user experience. Rambler will continue to operate its own
brands, web properties and other advertising services.
Mark Opzoomer, Chief Executive Officer of Rambler Media, commented: "Today's
agreement reflects Rambler Media's strategy to improve our ability to serve our
users, advertisers and partners in Russia. Through this agreement with Google,
the world's most popular search engine, we will offer Rambler users the best
search available and generate superior monetisation from related adverts and
sponsored links. As a result we will focus our search resources towards
accelerating our development of key, vertical search businesses, (including
product (price.ru), property and auto) and creating exciting daily media and
entertainment services. This is a further step in our ambition to best serve our
users, advertisers and partners and successfully build Russia's leading gateway
to the web."
"We are delighted to work with Rambler, an innovative and dynamic company in
Russia. The agreement means together we can enhance Rambler's web search with
our technology and provide ads at rambler.ru" said Mohammad Gawdat, Managing
Director Emerging Markets, Google. "This agreement illustrates our commitment to
investing in Russia, where online advertising is currently experiencing rapid
growth. We are very excited about the opportunity to deliver more relevant
search and ads to users and provide advertisers and publishers with better
advertising technology to help them succeed in their own businesses. And of
course we look forward to working with Rambler."
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For further information, please visit www.ramblermedia.com or contact:
Rambler Media Shared Value Limited
Mark Opzoomer Nicolas Duperrier
Tel. +7 495 500 3826 Tel. +44 (0) 20 7321 5010
rambler@sharedvalue.net
ING Wholesale Banking
Daniel Friedman / Francis Moore
Tel. +44 (0) 20 7767 1000
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ABOUT RAMBLER MEDIA
Rambler Media is an internet media and services group which operates or has
interests in leading Russian language internet brands including the original
Russian internet homepage and search engine 'Rambler.ru', on-line newspaper
'Lenta.ru', product comparison website 'Price.ru', internet catalogue and
navigation system 'Top 100', instant messaging service 'Rambler-ICQ', digital
advertising agency 'Index20' and contextual advertising company 'Begun'. Rambler
Media's shares are traded on AIM, the junior market of the London Stock Exchange
under the symbol 'RMG'. For more information on Rambler Media, visit our
corporate website at www.ramblermedia.com.
This release contains certain forward-looking statements with respect to the
financial condition, results of operations and business of the Company. These
forward-looking statements represent the Company's expectations or beliefs
concerning future events and involve known and unknown risks and uncertainties
that could cause actual results, performance or events to differ materially from
those expressed or implied in such statements. Nothing in this disclaimer is
intended to nor does it affect the Company's obligations and responsibilities
pursuant to the AIM Rules for Companies.
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