The N's Back-to-Back Premieres Rank as Broadcast, Basic Cable TV's Top Destination For Teen Girls in Time Period
NEW YORK, July 15 /PRNewswire/ -- A double dose of teen reality TV delivered great teen and total viewer gains for The N on Friday, July 11, with the back-to-back premieres of Queen Bees (9 p.m. ET/PT) and The N's Student Body (10 p.m. ET/PT). Driven by the new shows, The N was the number-one network for teen girls (12-17) in the 9-11 p.m. (ET/PT) time period on all broadcast and basic cable.
Queen Bees earned a 1.5/227,000 T12-17, up +88% in rating from last year. Among P2+, the premiere delivered 362,000 total viewers, up +95%. The N's Student Body earned a 1.3/200,000 T12-17, gaining +5% in delivery and drawing 332,000 total viewers, up +17% over last year.
Queen Bees, which will regularly air Friday nights 8:30-9:30 (ET), is the ultimate mean girl makeover show. Seven self-centered, narcissistic 'mean girls' were nominated by family members, boyfriends and friends in the hopes that they will better themselves from the inside out. While the girls think they are competing to be the biggest diva in the house, they quickly learn that they are there because people want them to change. The girl that changes the most will win $25,000.
The N's Student Body, hosted by Laila Ali, brings together 12 students from rival high schools in Decatur, Illinois, for a life-changing mission to get in shape. The winning school and the winning student that makes a change for the better, both physically and mentally, will take home $25,000 that will be used for new school facilities and programs. The series is executive produced by The N along with Reveille's Mark Koops, Dave Broome of 25/7 Productions and Ben Silverman, the founder of Reveille and now Co-Chairman of NBC Entertainment and Universal Media Studios. The N's Student Body will regularly air Sunday 8-9 p.m. (ET).
The N, part of the Nickelodeon/MTVN Kids and Family Group, is the 24-hour TV network exclusively for and about teens, is currently available in 64 million households via cable, digital cable and satellite, as well on mobile, VOD and broadband. The N's distinct perspective connects its audience to the electricity and possibilities of teendom, anytime and anywhere, with original series and ever-popular favorites. The N's Emmy Award-winning website, The-N.com, paired with sister site Quizilla.com, makes The N the #1 online destination for teens.
Nickelodeon, Nick at Nite, The N and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIANYSE:VIA.B). DATASOURCE: Nickelodeon CONTACT: Thamar Romero, +1-212-846-7491, or Mirian Arias, +1-212-846-7653, both of Nickelodeon Web site: http://www.nick.com/
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