SCOTTSDALE, Ariz., Oct. 8 /PRNewswire-FirstCall/ -- QuePasa Corporation (the "Company") (NASDAQ:QPSA), one of the largest, bicultural, Latino online communities, today issued a business update in response to growing activity and user interest since the relaunch of http://quepasa.com/.
Robert B. Stearns, Chairman and CEO of QuePasa Corporation, commented, "We are pleased at the potential of growing traffic with the launch of the public beta of http://quepasa.com/. We have received enthusiastic feedback from our audience and have experienced new highs in the numbers of photos uploaded daily to the new site. As with any beta, we have been and will continue to make enhancements to improve the user experience and overall performance of the site. This relaunch was a significant undertaking for the company, but necessary to generate the volume of traffic essential to produce profitable levels of advertising revenues. Our consistently stated goal is to make http://quepasa.com/ the preeminent Latino Internet destination of choice. The robustly featured new site is intended to stimulate viral growth and will, for the first time, permit us to compete with the leading social networks.
Our focus now is on monetizing our online property, while operating and growing the business cost-effectively. We are working aggressively to bring the new http://quepasa.com/ experience to the marketplace and targeting considerable growth. We remain well positioned in our growing and coveted Latino demographic. QuePasa has one of the most compelling value propositions for advertisers seeking to reach this attractive segment. Our new site includes a variety of user-generated content features, all of which are designed to build the size of our social community and increase the time that users remain on the site. We are also excited about a search engine function which will be rolled out shortly that will allow members to search the Internet for audio and video files for specifically designated entertainers or categories of entertainment.
In late October, http://quepasa.com/ will be a sponsor at the Association of Hispanic Advertising Agencies (AHAA) bi-annual conference in New York City. In exploring creative ways to serve as a sponsor for AHAA, http://quepasa.com/ will select and sponsor four outstanding college students from the New York City area to attend. AHAA is the first and highly respected trade organization established specifically for agencies working within the Hispanic advertising industry.
In continuing its commitment to providing users an empowering experience online, http://quepasa.com/ plans to launch the QuePasa News Network Citizen Journalism Awards through http://qpnn.tv/. This initiative is designed to build considerable awareness of the QuePasa brand and drive new users to the website. In addition, QuePasa is exploring content-offering opportunities with educational enterprises that are also designed to build traffic and revenues.
By the middle of Q4, QuePasa plans to launch Todos Trabajandos, a Mexican online employment channel that has the potential to provide rapid increases in traffic, as well as advertising and subscription revenues for the company. QuePasa Corporation's strategic partnership with MATT.org continues to be mutually supportive and should be particularly helpful in the roll-out of the Todos Trabajandos.
We intend to grow QuePasa in the proper sequence. The first step was to build and now deliver our core product, a truly competitive social network. A robust and well-performing product is essential to stimulate viral growth which, in turn, is essential to obtaining profitable levels of advertising revenues. At the same time, we will continue to explore acquisitions and other transactions that will enhance our ability to produce positive cash flows and fortify shareholder value." About QuePasa Corporation QuePasa Corporation (NASDAQ:QPSA), headquartered in Scottsdale, Arizona (with offices in New York, Miami and Mexico), owns http://quepasa.com/, one of the world's largest, bicultural, Latino, online social communities. The company is committed to providing entertaining, enriching, and empowering products and services. The website serves its users in the U.S. and Latin America in both Spanish and English.
QuePasa, and the http://quepasa.com/ logo are registered trademarks of QuePasa Corporation and/or its affiliates in the United States and certain other countries.
Contacts:
Media: Investors: Lisa M. Martin, Public Relations David Pasquale / Gerrard Lobo
210.227.1999 ext. 129 646-536-7006 / 7023
/
Safe Harbor/Forward-Looking Statements of QuePasa Corporation
Statements in this press release that refer to plans and expectations for the future are forward-looking statements that involve a number of risks and uncertainties. A number of factors could cause future results to differ materially from historical results, or from results or outcomes currently expected or sought by the Company. In addition to the Risk Factors described in Item 1 of the Company's Form 10-KSB Report for the fiscal year ended December 31, 2006, these factors include, but are not limited to, the possibility of liability for information displayed or accessed via the Company's website and for other commerce-related activities; competition in the operation of websites and in the provision of information retrieval services; changing laws, rules, and regulations; potential liability for breaches of security on the Internet; dependence on third party databases and computer systems; competition from traditional media companies; new technologies that could block the Company's ability to advertise; and, with respect to the matters described in this press release, the fact that the commitment is non-binding and that the expected advertising revenues may not materialize in the expected amounts. DATASOURCE: QuePasa Corporation CONTACT: Media, Lisa M. Martin, +1-210-227-1999, ext. 129, ; or Investors, David Pasquale, +1-646-536-7006, , or Gerrard Lobo, +1-646-536-7023, , all for QuePasa Corporation Web site: http://www.quepasa.com/
|