-- Qualcomm and MERCEDES AMG PETRONAS align to develop
advanced communication features for the team's Formula One
car
BARCELONA, Spain, March 1, 2015 /PRNewswire/ -- Qualcomm
Incorporated (NASDAQ: QCOM) today announced that its subsidiary,
Qualcomm Technologies, Inc., entered a multi-year agreement with
the MERCEDES AMG PETRONAS Formula One Team to become an official
technology partner. The two companies will collaborate to develop
new connected car technologies to enhance the team's on-track
performance, utilizing Qualcomm's expertise in mobile as the
foundation for development.
Photo - http://photos.prnewswire.com/prnh/20150228/178601
Together, Qualcomm Technologies and MERCEDES AMG PETRONAS will
focus on improving overall race speed and vehicle reliability, as
well as operational and power efficiencies. Current and future
technology projects will target real-time data transmission, sensor
networks and wireless charging integration. Qualcomm branding will
be featured on the Mercedes F1 W06 Hybrid car, driver attire and
team apparel.
"Qualcomm is committed to leading the connected car movement and
bringing the benefits of mobile technology to automotive and we're
excited to bring our technology leadership to a team within one of
the most elite organizations in the automotive industry," said
Derek Aberle, president of Qualcomm
Incorporated. "With Mercedes-Benz leading the motorsports circuit,
this collaboration provides a prominent testing ground for new
technology advancements. We're looking forward to helping the
MERCEDES AMG PETRONAS Formula One Team rise to the next level and
as a result, refine some of the industry's most sophisticated auto
technologies."
"Innovation and racing are at the heart of Mercedes-Benz, so it
was important to choose a technology sponsor that can raise the
game for us in these areas," said Toto
Wolff, Head of Mercedes-Benz Motorsport. "With each year,
developing a winning Formula One team relies more and more on
electronics and connectivity, and we're very excited to have
Qualcomm onboard to work with us. Their unparalleled leadership in
the mobile and automotive industries makes them a perfect addition
to the team to help uncover the new connectivity potential of our
car and to explore potential further applications of this
technology in the future."
Currently, Qualcomm is involved in more than 40 initiatives with
automakers and suppliers to develop new technologies for improved
connectivity, safety, navigation, infotainment and Qualcomm Halo™
technology for wireless electric vehicle charging.
About Qualcomm Incorporated
Qualcomm Incorporated (NASDAQ: QCOM) is a world leader in 3G, 4G
and next-generation wireless technologies. Qualcomm Incorporated
includes Qualcomm's licensing business, QTL, and the vast majority
of its patent portfolio. Qualcomm Technologies, Inc., a subsidiary
of Qualcomm Incorporated, operates, along with its subsidiaries,
substantially all of Qualcomm's engineering, research and
development functions, and substantially all of its products and
services businesses, including its semiconductor business, QCT. For
more than 25 years, Qualcomm ideas and inventions have driven the
evolution of digital communications, linking people everywhere more
closely to information, entertainment and each other. For more
information, visit Qualcomm's website, OnQ blog, Twitter and
Facebook pages.
About MERCEDES AMG PETRONAS
The MERCEDES AMG PETRONAS Formula One Team competes in the FIA
Formula One World Championship and is based at the team's
Operations Centre in Brackley, UK. Home to over 700 employees, the
team is owned by Daimler AG along with shareholders Toto Wolff and Niki
Lauda. The engines for the team's Formula One cars are
designed and built by Mercedes AMG High Performance Powertrains,
based in Brixworth, Northamptonshire. www.MercedesAMGF1.com
Qualcomm is a trademark of Qualcomm Incorporated, registered in
the United States and other
countries. Qualcomm Halo is a trademark of Qualcomm Incorporated.
All other trademarks are the property of their respective
owners.
Qualcomm Contacts:
Tina Asmar, Corporate
Communications
Phone: 1-858-845-5959
Email: corpcomm@qualcomm.com
Warren Kneeshaw, Investor
Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com