RICHMOND, Va., Oct. 30 /PRNewswire-FirstCall/ -- Circuit City Stores, Inc. (NYSE:CC) today announces a free service that will simplify holiday shopping and provide a fun new tool to let guests drop dramatic hints about their gift wishes.
"Wish Upon a Star," available at http://www.circuitcity.com/wish beginning November 2, 2008, works two ways. A guest can create a Circuit City wish list and then enlist the help of a well-known celebrity to contact their friends and relatives with a customized helpful reminder. Alternatively, guests can send a celebrity message asking an intended gift recipient to create and share a Circuit City wish list of their own.
The fun and not-so-subtle hints can be delivered via telephone, email or both by the following celebrities: -- Country Superstar Taylor Swift
-- Country Music Association & Academy of Country Music Vocal Group of the
Year Rascal Flatts
-- Olympic Champion Gymnast Shawn Johnson
-- Rapper and Actor Ice-T
The "Wish Upon a Star" service will be available at Circuit City's Web site through January 31, 2009. The concept and program were developed in conjunction with New York City-based interactive agency, Sharpe Partners.
Hot Holiday Gifts: Consumer electronics remain high on wish lists for American adults and teens, according to recent research from the Consumer Electronics Association (CEA)(R). According to the CEA 15th Annual CE Holiday Purchase Patterns Study, nearly 80 percent of adults expressed interest in receiving a consumer electronics product as a gift this holiday season.
Other hot gift categories this holiday season include HDTV, GPS navigation, video game consoles and software, MP3, and digital cameras and camcorders.
Circuit City's One Price Promise(SM): Stepping up its commitment to excellent customer service, Circuit City launched "One Price Promise(SM)," which pledges the same low, competitive price for products whether they are purchased in stores, online at http://www.circuitcity.com/ or through Circuit City's telephone contact center.
About Circuit City Stores, Inc.
Circuit City Stores, Inc. (NYSE:CC) is a leading specialty retailer of consumer electronics and related services. The domestic segment operates through 711 Superstores and 9 outlet locations in 165 U.S. markets. The international segment operates through approximately 800 retail stores and dealer outlets in Canada. Circuit City also operates Web sites at http://www.circuitcity.com/, http://www.thesource.ca/ and http://www.firedog.com/.
(Logo: http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO ) http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO http://photoarchive.ap.org/ DATASOURCE: Circuit City Stores, Inc.
CONTACT: Jennifer Sills, +1-804-486-4817, ; Jim Babb, +1-804-486-4003, Web site: http://www.circuitcity.com/
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