Purple Beverage Company, Inc. (OTCBB: PPBV), maker of the all-natural
antioxidant-rich beverage, Purple, today announced that Keith Riley,
former National Director of On-Premise for Red Bull®
North America, Inc., has joined the company to launch its on-premise
marketing campaign in restaurants, bars, hotels, lounges and nightclubs
nationwide.
“Having been responsible for 18% of the total
U.S. business and achieving an average growth rate of 30% a year for Red
Bull®, Keith is an
industry pro whom we are thrilled to have on our team,”
said Purple Beverage Company Founder and CEO Ted Farnsworth. “As
one of the founders of the U.S. on-premise strategy for Red Bull®,
he practically wrote the book on how to develop and execute a successful
on-premise marketing approach, opening up the bar and nightclub industry
to branded cocktail mixers.”
Riley, who was also instrumental in developing worldwide execution
programs and standards for the company, is a perfect fit for Purple
Beverage Company, whose signature beverage, Purple, is quickly earning a
rapidly-growing fan base from New York to Los Angeles.
“Purple is one of the hottest brands going
right now, and is already showing signs of being to the healthful
beverage industry what Red Bull®
is to the energy drink sector,” said Riley. “The
product is perfectly suited for the on-premise market,”
added Riley. “Not only does it mix well with
a variety of spirits, but it also provides the added benefit of an
antioxidant punch in every cocktail and can even point to scientific
research to back that up.”
Riley is referring to a study from the United States Department of
Agriculture and a study at Kasetsart University in Thailand that
indicated that adding alcohol to antioxidant-rich berries increases
their antioxidant power. This fact is helping Purple to become one of
the hottest cocktail trends in nightclubs and lounges.
During his tenure with Red Bull®,
Riley managed national accounts and co-managed expansion from 10 to 50
states. Previously, while working for Bacardi®
USA, he managed the company’s Promotional
Marketing team and was responsible for all on-premise promotions for the
brand in the San Francisco Bay area.
“From the very beginning, we knew that our
product belonged in both off- and on-premise locales,”
said Farnsworth. “With Keith pushing our
premium brand to restaurants, bars, hotels, lounges and nightclubs, we
look forward to creating the next national cocktail craze.”
Purple is a unique and tasty blend of seven of the world’s
most powerful antioxidant-rich juices, including the exotic açai
berry, black cherry, pomegranate, black currant, purple plum, cranberry
and blueberry. The health benefits of these juices are packed into an
all-natural, no-sugar added beverage that is perfect as an on-the-go
drink, part of a healthy fruit smoothie or mixed with your favorite
spirit. Since debuting in 2007, Purple has been praised by such
high-profile publications as Health Magazine and Family Circle and
has appeared on ABC-TV’s “The
View.”
Purple can be found in select GNC stores across the country, as well as
in restaurants, bars, nightclubs, delis, drug stores, health food
stores, supermarkets and convenience stores. For more information, visit www.drinkpurple.com.
Cautionary Statement Regarding Forward-Looking Statements
Information provided by Purple Beverage Company, Inc., such as online or
printed documents, publications or information available via Purple’s
website, contains forward-looking statements that involve risks,
uncertainties, assumptions and other factors, which, if they do not
materialize or prove correct, could cause Purple’s
results to differ materially from historical results, or those expressed
or implied by such forward-looking statements. All statements, other
than statements of historical fact, are statements that could be deemed
forward-looking statements, including statements containing the words
"planned," "expects," "believes," "strategy," "opportunity,"
"anticipates," and similar words. These statements may include, among
others, plans, strategies and objectives of management for future
operations; any statements regarding proposed new products, services or
developments; any statements regarding future economic conditions or
performance; statements of belief; and any statements of assumptions
underlying any of the foregoing.
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