OAK BROOK, Ill., April 22, 2015 /PRNewswire/ -- PureCircle,
the leading global producer and marketer of high-quality stevia
products, took a pioneering approach of integrating sustainability
directly into its stevia business model, driving significant
impacts on the ecosystem, environment and public health. In
celebration of Earth Day, PureCircle
reflects on its impact across all aspects of the supply chain with
this Sweet in So Many Ways video and shares a progress report on
the company's 2020 sustainability goals.
"Through investing in a vertically integrated supply chain,
PureCircle has been able to lead the way in incorporating
sustainability into each step of the stevia production," said
Ajay Chandran, Corporate
Sustainability Director for PureCircle. "From farmer to consumer,
the company has taken great strides to ensure its stevia can be a
source of goodness for the earth and all the people it
touches."
From reducing its carbon footprint by 98,000 metric tons to
working with 25,000 small scale farmers and reducing more than a
trillion calories from the goal diet, the company remains
passionate about its sustainability efforts and the dedication to
extending Earth Day throughout the
year.
About PureCircle
PureCircle is the world's leading producer of high-purity stevia
ingredients for the global food and beverage industry. The
company is a driving force behind moving stevia from a niche
ingredient to mainstream, global acceptance, and is changing the
conversation around sweet. Its mission is to encourage healthier
diets around the world through the supply of natural ingredients to
the global food and beverage industry. Its vision is to lead the
global expansion of stevia as the next mass volume, natural-origin
sweetener. PureCircle has offices around the world with the global
headquarters in Kuala Lumpur,
Malaysia. It was incorporated into PureCircle Limited in
2007. PureCircle's shares are traded on the LSE AIM index. For more
information, visit www.purecircle.com.
Contact: Rachel
Quenzer
PureCircle, Commercial Division
Global Communications Manager
Email: rachel.quenzer@purecircle.com
Phone: +1-630-378-2191
Video - https://youtu.be/xocgVm7sRj4
Photo -
http://photos.prnewswire.com/prnh/20150421/200169-INFO
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SOURCE PureCircle