OAK BROOK, Illinois,
Nov. 22, 2016 /PRNewswire/ --
PureCircle introduces Sigma-Beverage, its latest breakthrough
stevia ingredient that is specifically optimized for beverage
formulations and delivers unmatched taste results when compared to
other stevia ingredients on the market. Sigma-Beverage performs
similarly to sugar at deep calorie reductions so formulators can
create beverage solutions consumers will love while reducing
development time by 30 – 50 percent.
Photo - http://photos.prnewswire.com/prnh/20161121/441626
"Sigma-Beverage was formulated with a carefully tailored,
proprietary combination of steviol glycosides designed to address
the unique needs for beverage formulations," said Faith Son, PureCircle's Vice President of
Marketing and Innovation. "We have seen success with this approach
for our customers and are excited to help them further unlock the
beverage category and reduce overall calories while meeting the
taste desires consumers demand."
Designed as the perfect stevia sweetener for beverage
formulations, Sigma-Beverage has a crucial upfront sweetness needed
for most beverage applications and provides a reduction in linger
when formulating low-to-zero calorie solutions.
"Beverages have provided a challenge for formulators because of
the high sweetness max," said John
Martin, PureCircle's Senior Director of Global Technical
Innovation. "To achieve that high level of sweetness with stevia
can often result in linger and a strong, sweetness aftertaste.
However, by selecting the steviol glycosides that provide a very
clean, sugar-like taste with a reduced linger, we have been able
formulate a stevia ingredient that really works well for the
challenges of beverage applications. We are extremely pleased with
the results we are seeing."
Sigma-Beverage is the third, category specific ingredient in
PureCircle's portfolio. It joins Sigma-Tea and Sigma-Dairy, all of
which are outperforming first generation Reb A solutions on taste
and have been developed through PureCircle's predictive modeling
technology.
Sigma-Beverage is available for customers to order samples and
it will be showcased this week at Food Matters Live in London.
About PureCircle
PureCircle is the world's leading producer of high-purity stevia
ingredients for the global food and beverage industry. Its mission
is to encourage healthier diets around the world through the supply
of natural ingredients to the global food and beverage industry.
Its vision is to lead the global expansion of stevia as the next
mass volume, natural-origin sweetener. PureCircle has offices
around the world with the global headquarters in Kuala Lumpur, Malaysia. It was founded in 2002
and was incorporated into PureCircle Limited in 2007. PureCircle's
shares are listed on the main market of the London Stock Exchange
and trade under the ticker symbol PURE. For more information,
visit: www.purecircle.com.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/purecircle-announces-newest-custom-ingredient-for-drinks-sigma-beverage-300366656.html