DENVER, May 15, 2015 /PRNewswire/ -- The Pulse Beverage
Corporation ("Pulse" or "the Company") (OTCQB: PLSB), makers of
Natural Cabana® Lemonades/Limeades and Coconut Waters, and PULSE®
Heart & Body Health functional beverages, today provided the
following update on its first quarter progress and recent corporate
developments.
Business Highlights - First Quarter 2015 to Date:
- During the first quarter 2015 net sales were up 24% over the
comparable quarter 2014 and up 21% over the previous quarter.
Overall operating expenses were down 8%, administrative expenses
were down 17% and net loss was down 15% over the comparable quarter
2014. This was due to a concerted effort to reduce general and
administrative expenses while increasing contribution margin to
fixed expense (gross profit less freight-out and advertising) which
increased by 32% over the comparable quarter 2014.
- Pulse's working capital has increased by $528,130 to $1,668,253 as at March 31,
2015, up from $1,140,123 at
December 31, 2014.
- Pulse placed its first order for coconut water for the
Mexico market. Pulse ordered
15,000 cases from its new Asian Coconut Water manufacturer; the
order should arrive in Mexico in
June. On average, the new cost is 30% lower with 15% lower shipping
costs.
- Pulse has Walmart store manager approval status across the
country to sell Natural Cabana® Lemonade/Limeade. The Pulse team
has set more than 300 Walmart stores to date.
- Wegmans 50 mega-stores are accepting their first shipments of
Natural Cabana® Lemonade/Limeade this month. They have ordered 3
truckloads to start with. Wegmans is rated the best overall grocery
store in the United States for
2014, and is a US North Eastern favorite with its customers.
- Pulse's Canadian distributor secured a listing at all 497
Canadian 7-Eleven stores for Pulse's Natural Cabana®
Lemonade and Limeade. The listing includes three lemonades and one
limeade as cooler placements. All 7-Eleven stores in Canada are corporately owned with 81 in
Ontario and 416 in Western Canada.
- Pulse secured a listing for its Natural Cabana®
Lemonade and Limeade with Alon
Brands 7-Eleven, the largest domestic licensee of 7-Eleven
in the U.S., operating 296 convenience stores/gas stations in
Central and West Texas and
New Mexico. The listing includes
three lemonade flavors and one limeade flavor in the cold box
section.
- Natural Cabana® Coconut Water and Natural Cabana® Raspberry
Limeade will join Natural Cabana® Lemonades in the high volume cold
box section at 132 Fred Meyer Supermarkets in Oregon, Washington, Idaho and Alaska. Fred
Meyer, Inc., a division of Kroger, is a chain of superstores
founded in 1922.
- Pulse is in the process of setting another 3,000 retail stores
this month through to the end of June.
Pulse introduced Natural Cabana® Lemonade in 2012 and since then
has developed a multi-national comprehensive distribution system
through more than 150 distributors in 48 States, Canada, Mexico, Panama, Bermuda and Ireland. In January
2014 Pulse expanded into Limeade, and in March 2014 expanded into Coconut Waters. PULSE®
Heart & Body brand of functional beverages, originally
developed by Baxter Healthcare, commences distribution in
June 2015 starting in a 137 store
chain of neighborhood markets that specialize in new, leading edge
products. Pulse believes the new flavor profiles and formulation
will have significantly wider distributor, buyer and consumer
appeal.
By establishing a multi-national distribution system, Pulse has
secured, in three years, more than 20,000 listings for its
Lemonades/Limeades and more than 5,000 listings for its Coconut
Waters. Some of the more notable regional and national grocery and
convenience chain stores selling its brands are:
Albertsons/Safeway, Walmart, Kroger/Fred
Meyer/Ralphs, Kmart, Circle K, Walgreens, Wegmans, 7-Eleven,
Whole Foods, H-E-B, Hy-Vee Supermarket, Save Mart Supermarkets,
Hannaford, Food City, Raley's Supermarkets, Price Chopper
Supermarkets, WinCo Foods, and Gelson's Supermarket.
Pulse distributes its brands through a strategic regional and
international distribution system, which includes over 85% Class
"A" distributors such as Sysco, The Sygma Network, Core-Mark,
Snyder's-Lance, UNFI and
distributors for Anheuser Busch, Miller
Coors, Pepsi, Coca-Cola, RC/7-Up and Cadbury Schweppes.
The Company plans to produce Natural Cabana® Lemonade/Limeade
("Limonada") for the Mexico market
in a 16oz glass bottle format.
Bob Yates, Chief Executive
Officer, said, "We achieved significant operational progress during
the first quarter of 2015 to date. We have spent 3.5 years in
establishing our comprehensive nationwide and international
distribution system. We believe this and the highlights discussed
above will lead to a breakout year in 2015. With the progress we
are making, we are confident in the delivery and execution of our
product launches, continued sales and marketing strategies and look
forward to communicating more progress on this with our
shareholders during the remainder of 2015."
About The Pulse Beverage Corporation
Pulse Beverage Corporation is an emerging beverage company that
offers beverage brands that are great tasting, good-for-you,
refreshing, low-calorie natural drinks, including: PULSE® Heart
& Body Health functional beverages, Natural Cabana® Lemonade
and Limeade and Natural Cabana® Coconut Water. Combining
all-natural ingredients, essential vitamins and minerals, Pulse's
beverage brands provide consumers with high-quality, healthy
alternatives. For more information, please visit:
www.pulsebeverage.com or email info@pulsebeverage.com.
Follow Pulse Beverage on Twitter
at https://twitter.com/drinkpulsebev.
Become a Pulse Beverage Facebook Fan at
https://www.facebook.com/PulseBeverageCorporation.
Forward-Looking Statements
http://ir.pulsebeverage.com/forward-looking-statements
Investor Relations Contact:
Colin Banks
Acorn
Management Partners
Phone: +678-736-5681
investors@pulsebeverage.com
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/pulse-provides-q1-2015-report-and-outlook-for-remainder-of-2015-300084272.html
SOURCE Pulse Beverage Corporation