Puerto Rico Announces New Campaign That Encourages Travelers to Take It “Despacito” on the Island
August 19 2017 - 1:08PM
Business Wire
“Despacito” Artist Luis Fonsi Named New Global
Ambassador
The Puerto Rico Tourism Company (PRTC) has announced that Latin
Pop-Star, Luis Fonsi, is their new global face of its upcoming
international tourism campaign. PRTC’s partnership with Luis Fonsi,
who performs in the record-breaking song “Despacito,” will launch
the destination’s campaign showcasing that “the longer you stay,
the better it gets” by taking things “despacito” (which means
slow), as there are many wonders to discover and experience on the
Island.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170819005013/en/
Luis Fonsi, from the record-breaking hit
song "Despacito," becomes Puerto Rico's new global ambassador and
is seen here shooting the new marketing campaign that encourages
travelers to visit and explore the beautiful Island. Visit
SeePuertoRico.com. (Credit: Bettina Garibaldi/Ketchum for The
Puerto Rico Tourism Company)
“Luis Fonsi is an influential star who is proud of his homeland
and we’re thrilled to have him as our new ambassador,” said Jose
Izquierdo, Executive Director of the PRTC. "The song represents
everything that we are, a vibrant and energetic island and we
welcome all tourists to come explore what we have to offer.”
Fonsi comments on his partnership with the PRTC: "I am very
grateful and excited that the Puerto Rico Tourism Company has
chosen “Despacito” and my Love and Dance Tour as part of its
promotional campaign for Puerto Rico. Over the next year, I will be
working on different efforts to shed light on the wonders of our
beautiful Island, promoting Puerto Rico and helping raise awareness
of the Island in every corner of the world. I’m proud to be an
ambassador of my homeland.”
To mark the launch of this multi-faceted campaign, the first
PRTC creative features beautiful scenes of different experiences
travelers can have in Puerto Rico with a call out to “Take it
Despacito in Puerto Rico” this summer. To watch “Despacito in
Puerto Rico,” click here.
In the coming months, travelers will get an opportunity to win
an all-expense paid trip to Puerto Rico. Lucky winners will
experience the island’s unique and diverse offerings. Those
interested are encouraged to visit Facebook.com/SeePuertoRico for
upcoming announcements about the sweepstakes.
Featured heavily in the track, Puerto Rico is a destination that
requires no passport for U.S. citizens and boasts an array of
historic, bold and diverse offerings. Among them, bioluminescent
bays, the longest zip line in the world “The Monster,” at Toro
Verde, the most Five-Star and Four-Star spas in the Caribbean and
countless world-ranked beaches. Architectural and historic
offerings on the island, too, offer a unique experience, as one of
the early Spanish settlements in the new world.
“Despacito” has achieved unprecedented success, including the
most watched video in YouTube history, with more than 3 billion
views. Since its launch in January of this year, it set a record on
digital platform Vevo; the most watched Spanish video in a 24-hour
period with 5.4 million views. “Despacito” is first the single in
Spanish to achieve the number one position on the Billboard Hot 100
chart, since Macarena in 1996. So far, it has stayed at the top of
the list for 13 weeks; the only song by a Puerto Rican artist to
achieve this feat. The creative concept and production of the music
video was led by Puerto Rican director Carlos Perez in the
neighborhood of La Perla and the popular bar La Factoría in San
Juan.
For more information about Puerto Rico and the new campaign,
visit www.SeePuertoRico.com.
About Puerto Rico Tourism Company
The Puerto Rico Tourism Company (PRTC), founded in 1970, is a
public corporation responsible for stimulating, promoting and
regulating the development of the tourism industry. It
markets Puerto Rico as a tourism destination through
advertising, public relations and promotional activities; promotes
tourism among visitors and local residents; provides visitor
orientation and technical assistance to investors; evaluates
tourism facilities and establishes standards of quality; and
regulates and oversees gaming operations. PRTC has offices and
representatives in the U.S.
mainland, Canada, Europe and Latin America.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170819005013/en/
KetchumIngrid Rosa, 646-935-4248ingrid.rosa@ketchum.com