PUB Publicis Groupe SA

By Ruth Bender

PARIS--Publicis Groupe SA (PUB.FR) Tuesday said it has bought Ambito5, an Italian ad agency specializing in social media, as the French advertising company continues its strategy to bolster its digital assets.

The agency, which has 45 employees, will be merged into Saatchi & Saatchi Italy, Publicis said.

Publicis didn't disclose financial terms of the acquisition.

Write to Ruth Bender at ruth.bender@wsj.com