PubMatic Debuts Native Advertising as it Expands its Programmatic Platform for Publishers
March 02 2015 - 7:43AM
Business Wire
New Solution to Debut at Mobile World
Congress 2015
PubMatic today announced the availability of programmatic native
advertising as part of its One Platform for publishers. This
standards-based solution advances the native advertising market by
empowering publishers to deliver seamless native content
experiences at scale. For the first time, publishers have a single
platform with the insights, real-time analytics, data visualization
and reporting needed to manage and monetize their native
advertising media strategy across screens and sales channels.
PubMatic’s native solution enables publishers and media buyers to
develop contextually targeted native ad units that provide greater
reach and rich user engagement.
PubMatic’s native solution is currently available for mobile web
and in-app, as well as desktop, across Real-Time Bidding and
Private Marketplace, and is supported by direct ad serving through
PubMatic’s mobile ad server. Initial publisher and demand-side
partners include: Adelphic, Appia, BidSwitch, Bidtellect,
CraveLabs, Digilant, DistroScale, Fiksu, Lyfe Mobile, MediaMath,
Pinger, PowerLinks, Softonic, StackAdapt , StrikeAd and Turn. The
solution will later be activated for additional channels, including
Automated Guaranteed.
“PubMatic has been instrumental in developing unified
specifications for native ads that allows us to deliver a great
user experience,” said Greg Woock, Co-Founder and CEO of Pinger.
“We’re excited to be working with them to scale our own native
solution across a wide range of high quality media buyers.”
Benefits of PubMatic’s native solution include:
- One Platform. PubMatic unites
native advertising with programmatic and direct sales channels,
across all screens, through a single platform.
- High level of control and
flexibility. Leverage architecture that provides seamless
support for configurable ad units that can be targeted at scale,
including content wall, app wall, news feed, chat lists, carousel
and content streams.
- Better monetization and
standardization. Access top native demand sources, including
Facebook and Twitter, and increase demand for native ads by
choosing either a standard native ad unit or creating a customized
unit.
- Increased consumer engagement.
Take advantage of the engaging nature of native ads at scale with
personalized native advertising campaigns consistent with
surrounding content and consumer interests.
“Native advertising is increasingly more important to the
digital ad ecosystem, as native ads see much greater engagement,”
said Kirk McDonald, President of PubMatic. “Our One Platform
approach allows publishers to centralize and simplify their
consumer and advertiser relationships across ad formats and
screens, while scaling their native advertising revenue.”
This announcement comes at a time of rapid growth and product
innovation for PubMatic, which recently announced a 500 percent
revenue increase from mobile in 2014, not inclusive of the revenues
from its mobile ad server business, one of the key components of
the company’s end-to-end mobile solution for publishers.
For more information on PubMatic’s end-to-end mobile solution
and a demo of PubMatic’s native solution, visit the PubMatic booth
at Mobile World Congress, D14 in App Planet Hall 8.1 or
visit www.PubMatic.com.
About PubMatic
PubMatic is the platform that powers the programmatic
advertising strategy of leading publishers and premium brands. Its
innovative solutions help content providers drive the highest value
for their digital media assets and provide consumers with a more
personalized advertising experience across display, mobile and
video. PubMatic's One Platform, proprietary technology, and
advanced mobile capabilities are utilized by a global roster of
comScore publishers. Pioneering online auctions for the buying and
selling of media through Real-Time Bidding (RTB) and Private
Marketplace (PMP), the company also works with hundreds of
advertising partners. Ranked by Deloitte as one of the fastest
growing companies in the US Internet sector in 2012, 2013 and 2014,
PubMatic has offices worldwide with headquarters in Redwood City,
California.
PubMaticPaige F. MacGregor, 917-848-3584Corporate Communications
Manager, US & LATAMPaige.MacGregor@PubMatic.comorMital Goel,
+44 7947461250Corporate Communications Manager, EMEA &
APACMital.Goel@PubMatic.com