PHOENIX, Feb. 27, 2017 /PRNewswire/ -- Protecting
high-theft, openly-displayed merchandise in stores just got easier.
The research organization LPRC monitored a field test of the
Point-of-Sale Activation (PoSA) Proof-of-Concept and has issued
their findings.
- Proof-of-Concept test successfully completed at Walmart
stores
- Sales of PoSA-protected products were higher than control
groups
- Return rates for PoSA-protected products were lower than
unprotected products
- The LPRC scientific study validates that the DiSa PoSA solution
appears scalable, drives sales and reduces returns on protected
products
DiSa Digital Safety USA (DBA
"DiSa"), is a US-based asset protection solution provider and
wholly-owned subsidiary of DiSa Limited – Singapore, that specializes in research and
development of cutting-edge Retail PoSA asset protection solutions,
is pleased to announce that the Loss Prevention Research Council
(LPRC) has published results of the Walmart Proof-of-Concept with
DiSa's Point-of-Sale Activation (PoSA) solution.
The LPRC research publication is the culmination of a two-year
collaboration with the world's largest retailer. The results were
announced at the recent LPRC Retailer Summit (hosted by Target
Stores) in Minneapolis, Minnesota.
The exclusive content is now available for LPRC's membership of 40
retail chains. DiSa PoSA benefit denial solution protected consumer
electronics products allowing a true open sell environment. This
ground-breaking test and scientific study also indicates the DiSa
Asset Protection process is a scalable solution that will help
retailers drive sales, while enhancing the in-store guest
experience by allowing highly desirable products to be sold in a
true open format.
The LPRC Research study targeted: Consumers, Retail Sales
Associates, Store Management and Asset Protection team members. The
results included a Q&A survey with each stakeholder, and was
done independent of both Walmart and DiSa. The Research Scientist
Team was given unfettered access to all needed stakeholder groups.
Key take-a-ways include the consumer engagement with "open-sell"
product labeled with the PoSA logo, the guest experience at the
check-out; including self-checkout (SCO) and the sales growth
resulting from the proof-of-concept test. The exclusive content was
distributed to LPRC membership at the LPRC PoSA BD Summit and
presented to the retailers in this session.
61% of the 549 consumers surveyed rated the PoSA solution
favorable. The favorable report shows PoSA can drive sales and
enhance the guest experience on the sales floor and at checkout. It
also showed lower return rates. Only 2.6% of protected product
stolen, none were activated and none were returned.
To obtain the full report, please send your contact information
(name, company name, phone number and email address) to
sales@digital-safety.us.
"Sell More and Lose Less with DiSa!"
About The LPRC
The LPRC is an industry group comprised of leading retailers,
solution providers and scientists centered at the University of Florida in Gainesville. The LPRC conducts research to
develop crime and loss prevention/control solutions that improve
the performance of its members and the retail industry. Currently,
the LPRC has over 90 members and is chaired by Dr. Read Hayes. The
group conducts academic studies based in classroom and in live
retail stores. The LPRC was founded in 2001 and is currently in its
15th year of operation. Key retail members range from
Sterling Jewelers, Rite Aid to Home Depot, Walmart and Best Buy.
The LPRC is home to 13 industry Working Groups with focus on
various issues facing omni-channel retailers. LPRC belongs to
various industry affiliations including but not limited to: LP
Magazine, National Retail Federation, Retail Industry Leaders
Association, LP Foundation and FMI (Food Marketing Institute).
www.lpresearch.org
About the DiSa PoSA Solution
The DiSa PoSA solution, the world's first entirely digital asset
protection solution, is a digital lock applied to consumer
electronic products during manufacturing. Each device is assigned a
unique activation code. The digital lock prevents theft by
rendering the devices inoperable from the point-of-production to
the point-of-sale at retail stores. The device remains locked until
the legitimate buyer activates the device using a one-time
activation code that is printed on the retail sales receipt. Once
activated, the device remains permanently unlocked and fully
functional. DiSa offers full support to manufacturers, retailers
and consumers through 24/7 phone support, Web support and App
support.
The DiSa solution is a low-cost solution that increases
efficiencies both in the supply chain and in the retail store. With
DiSa, retailers will be able to increase sales by merchandising
product on the sales floor without fear of theft (no more product
hiding in the backroom where it cannot be sold). Retailers will be
able to merchandise more quickly; as they will not have to apply
current asset protection (AP) standards such as "keeper boxes,"
"spider wraps," or other inefficient standards. These current
standards cost the retailers both: 1) employee productivity and 2)
heavy internal costs from purchasing and repurchasing
standards.
DiSa is designed to simplify the omni-channel retailer and
manages a wide variety of transaction types in omni-channel
retailing including 1) traditional brick transactions, including a
full gift box experience, 2) E-commerce transactions where DiSa
will protect the purchase to the customer's door (no more mail
theft or theft from a delivery vehicle), 3) Buy Online, Pickup in
Store (BOPIS) and same day pickup in store.
About Digital Safety USA
(DBA DiSa)
DiSa Digital Safety USA (DBA
"DiSa"), is a US-based asset protection solution provider and
wholly-owned subsidiary of DiSa Limited - Singapore that specializes in research and
development of cutting-edge Retail security solutions. DiSa Digital
Safety PTE LTD is a Singapore-based PoSA solution provider and
wholly-owned subsidiary of DiSa Limited that specializes in
research and development of cutting-edge Retail security solutions.
More information is available at www.digital-safety.us and
www.digital-safety.sg.
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SOURCE DiSa Digital Safety USA