NEW YORK, May 19, 2017 /PRNewswire/ -- Below are experts
from the ProfNet network who are available to discuss timely issues
in your coverage area.
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EXPERT ALERTS
- National Prevention Week: Effectiveness of Worksite Programs in
Reducing Opioid Abuse
- AI and Machine Learning in Medical Imaging
- The Most Important Body Part You're Not Working Out
- Can Stress Actually Kill You?
- Showtime's 'Billions' Predicts the Future
EXPERT ROUNDUP: Summer Safety (13 experts)
MEDIA JOBS
- Reporter, NFL – The Wall Street Journal
- Reporter, Digital Media and Advertising – CMO Today
- Breaking News Editor – The Oklahoman
OTHER NEWS & RESOURCES
- Journalist Spotlight: Christopher
Elliott, Columnist and Author
- 3 Common UX Myths Debunked
- Blog Profiles: Fishing Blogs
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EXPERT ALERTS:
National Prevention Week: The Effectiveness of Worksite Programs
in Reducing Opioid Abuse
Dr. Joel Bennett
CEO and Founder
Organizational Wellness & Learning Systems, Inc. (OWLS)
While the opioid and prescription drug epidemic has received
considerable attention given the over 300,000 people it affects
annually, relatively few realize the impact it's also having on the
nation's workforce. It's become increasingly commonplace for
employees to use prescription medication outside of intended use to
improve job performance, overcome lack of sleep, or to alleviate
pain. Although 70% of employers are negatively impacted by Rx
abuse, less than 25% educate workers on prevention. Thirty percent
do not provide access to alternative treatments.
Says Dr. Bennett: "Employers are starting to realize the negative
effects of Rx abuse on employee readiness, morale and productivity.
But prevention programs can be a hard sell -- it's a challenge to
demonstrate a concrete business return. Employers need to know that
worksite awareness and education programs can be very effective in
engaging people at the earliest stages of their Rx use and in a
non-threatening way, steer them to safe alternatives. SAMHSA
(Substance Abuse and Mental Health Services Administration) has
laid out criteria and guidelines for evidence-based programs that
produce positive outcomes; if properly implemented at the worksite,
these programs have the potential to effectively educate a sizeable
portion of at-risk employees who are otherwise hard to identify,
let alone reach."
Dr. Bennett is a widely sought-after speaker, consultant, and
source on issues pertaining to evidence-based wellness. He has also
published in a broad variety of academic, industry and business
publications and consults internationally.
ProfNet Profile: http://www.profnetconnect.com/joel_bennett
Website: http://organizationalwellness.com
Contact: Charles Epstein,
che@backboneinc.com
AI and Machine Learning in Medical Imaging
Martin Hedlund
Chief Technology Officer
ContextVision
"The concept of AI and machine learning has the potential to change
the game of medical imaging. We can train neural networks with much
more data than humans experience during a lifetime. This means that
we can reproduce the competence of the best experts, or even
outperform them! We can guarantee reproducibility in exams and
diagnosis, and avoid human subjectivity and variations. With active
learning models, results can continuously be improved. With better
ground truth, i.e. data from different sources, time or outcome, AI
can make better predictions, solve more complex tasks and make new
discoveries."
Based in Stockholm, Sweden,
Hedlund is the chief technology officer and one of the founders of
ContextVision. He finished his M.Sc. degree of Technology followed
by further studies and research in image processing and GOP theory
at Linköping University. He was R&D and site manager in
Linköping until 1999 and has since served as CTO by focusing on
strategic product and business development. Hedlund is spearheading
the research and development of ContextVision's first AI-based
imaging technology. By using algorithms, the product will be able
to evaluate and enhance image quality automatically without the
direct involvement of a clinical expert. This will improve workflow
and improve diagnosis, and ultimately aid both patients and
radiologists.
Website: www.contextvision.com
Contact: Stephanie Ross,
sross@mower.com
The Most Important Body Part You're Not Working Out
Jonathan Jordan
Personal Trainer, Nutrition Coach and Fitness Blogger
Jonathan Jordan Fitness
"As a successful personal trainer for Equinox in San Francisco, I've worked with hundreds of
clients. They want to be lean. They want to be strong. They want to
be healthy. But no one ever says, 'I want strong feet and mobile
ankles.' Yet weak feet are often the biggest roadblocks to
achieving their health goals. The ankle is one of our most
important and commonly overlooked joints. Pain and injuries in the
knees, hips and lower back can often be traced to issues at the
ankle joint. Think of how often and how many ways we use our
ankles: walking, running, biking, squatting, yoga, balancing,
dancing -- you get the idea. If the muscles acting on your ankle
are chronically tight or if the joint itself is jammed or lacks
proper mobility, the impact can be painful and damaging, as the
body will compensate at other joints to accommodate movement."
Jordan recently wrote a blog post (see link below) that goes deep
into the anatomy of the foot and includes an interview with
physical therapist Dr. Sarah Jay. He
has also included videos for his three favorite ankle mobility
drills. He is available for interviews to help your readers,
listeners, or viewers improve their ankle mobility, reduce pain and
improve performance in their workouts
Blog post: http://www.jj-fit.com/blog/ankle
ProfNet Profile: http://www.profnetconnect.com/jonathan_jordan
Website: http://www.jj-fit.com
Expert Contact: jj@jj-fit.com
Can Stress Actually Kill You?
Dr. Frieda Birnbaum
Research Psychologist, Psychoanalyst
Stress may take a toll on your mind, body, and heart, according to
a new study from Massachusetts General Hospital and the Icahn
School of Medicine at Mount Sinai.
Researchers observed a strong correlation between activity in the
amygdala -- the part of the brain activated by stress -- and
subsequent cardiac events, such as heart attack, stroke, and
angina.
Says Dr. Birnbaum: "Our bodies are constantly reacting and
responding to how we are thinking. If we stay locked into a state
of high stress and anxiety for a prolonged period of time, our
physical health will be affected for the worse. Yes, stress can
kill you. However, there are many things a person can do to help
manage their stress or remove it all together. One of the first
things is to get to the root cause of the matter and resolve it,
especially if it has something to do with guilt. Guilt is a
powerful negative emotion that can prolong stress. If your boss or
fellow employees have become a cause of stress, do whatever you can
to be as far removed from them as possible, even if it means
leaving your job. Any form or daily meditating or walking is
another means of quieting your mind and opening doors of inner
peace. Listening to peaceful music is also helpful. Stress is
reactionary -- and you have the power to change how to react."
Based in the New York metro area,
Dr. Birnbaum is author of "Life Begins at 60: A New View on
Motherhood, Marriage, and Reinventing Ourselves." She's an expert
on depression, women's issues, and attaining happiness.
Website: http://www.doctorfrieda.com
Contact: Ryan McCormick,
ryan@goldmanmccormick.com
Showtime's 'Billions' Predicts the Future
Michael Klein, PsyD
Psychologist, Principal
MK Insights LLC
Dr. Klein is available to speak about the relevance of the
TV character Wendy Rhodes, an
in-house psychiatrist in the fictitious firm of Axe Capital, as
well as the history and trends behind this role. As a psychologist,
he can address how personality, emotional intelligence, and
motivators impact decision-making, management style, and potential
"de-railing" behaviors: "It is impossible to work effectively
in any job without running into roadblocks
periodically. In-house psychiatrists and psychologists don't
provide therapy at work but, rather, apply sound psychological
insights and tools to help employees and managers be effective at
work based on their own interest in achievement and managing
psychological barriers."
Dr. Klein is a psychologist, workplace coach, and in-house
performance consultant. He is also author of "Trapped in the
Family Business: A practical guide to understanding and managing
this hidden dilemma."
Book: www.trappedinthefamilybusiness.com
Website: www.mkinsights.com
Expert Contact: mklein@mkinsights.com
EXPERT ROUNDUP: Summer Safety (13 experts)
Fireworks Safety
Jenny Ziembicki, M.D.
Medical Director, UPMC Mercy Burn Center
Assistant Professor of Surgery, University of
Pittsburgh School of Medicine
Faculty Member, McGowan Institute for Regenerative Medicine
"Each year, around 4th of July celebrations, we treat many people,
especially children and teens, who have been injured by fireworks.
Many of those injuries involve an amputation of a limb or loss of
vision. We want to remind everyone that fireworks should only be
handled by professionals and enjoyed at a safe distance."
Dr. Ziembicki has a special interest in the development of the
comprehensive outpatient burn therapy program at UPMC Mercy, which
allows patients a more expedient return to a productive lifestyle.
She also is a dedicated advocate in burn injury prevention,
especially in the geriatric and pediatric population.
Bio:
http://www.mirm.pitt.edu/our-people/faculty-staff-bios/jenny-ziembicki-md/
Contact: Stephanie Stanley,
stanleysl@upmc.edu
Skin Damage and Car/Home Windows
Darrell Smith
Executive Director
International Window Film Association
"Whether you're spending the summer on the road or enjoying the
warm sunshine streaming through your home's windows, you may be
doing serious damage to your skin without even realizing. The
average window only blocks about 25% of UV rays from passing
through and car windows aren't much better -- blocking about 40% of
UV rays. In America, nearly 53% of skin cancer cases occur on the
left, or driver's side, of the body. Why? Because, we enjoy
sunshine but aren't fully protected against damaging UV rays -- and
spend a lot of time in the car! Professionally installed window
film can help block up to 99% of UV rays from passing through a
window, ultimately protecting your skin and eyes from cumulative
damage."
Website: www.iwfa.com
Contact: Amber Joy Dempsey,
amber@warnerpr.com
Fabric and Clothing Tips for Summer
James Pruden
Senior Director
Cotton Incorporated
Pruden can provide expert summer safety tips when it comes to
anything and everything summer clothing, including what to wear for
the best UV protection; what fabrics keep you cooler during the
warm summer months; and the health benefits of natural fibers vs.
synthetic fibers. Says Pruden: "All apparel provides some degree of
UV protection. UV protection in apparel is dependent on a variety
of factors, including thickness of fabric (thicker fabrics absorb
more UV rays), tightness of construction and the fabric's color
(darker colors provide more UV protection)."
Pruden is senior director of public relations at Cotton
Incorporated, where he oversees brand image management for the
not-for-profit company.
Contact: Caleb Fernandez,
caleb.fernandez@fleishman.com
Pool Safety Tips for Parents, Children and Pets
Tom Casey
Vice President of Sales
Anthony & Sylvan Pools
Casey is available to share pool safety tips for parents, children,
and pets: "Pools are fun for the whole family, and pool safety is
crucial when it comes to enjoying your pool to its fullest. By
following just a few safety tips, you'll be sure to keep this
season fun and safe."
Casey is vice president of sales for Anthony & Sylvan Pools,
the leading swimming pool and spa builder in the U.S.
Contact: John Reynolds,
john.reynolds@buchananpr.com
Tips for an Injury-Free Summer
Dr. Benjamin Domb
"As the weather gets warmer and the days get longer, adults and
kids alike love to engage in outdoor sports and fitness activities.
This increase in physical activity can lead to an increased risk of
injury."
Through his experience working with athletes, both professional and
amateur, as well as fitness enthusiasts like CrossFitters and
runners, Dr. Domb is available to provide effective tips for an
injury-free summer. Dr. Domb is a nationally recognized orthopedic
surgeon specializing in sports medicine and arthroscopic surgery of
the hip, shoulder and knee.
Website: http://www.benjamindombmd.com
Contact: Rachel Prude,
Rachel.prude@allisonpr.com
Summer BBQ Safety Tips
Peter Duncanson
Director, Disaster Restoration Business Operations
ServiceMaster Restore
Duncanson is available for interviews on summer BBQ safety tips,
including proper charcoal grill safety, how to use a gas grill
wisely, and how to practice good grilling habits: "Set your grill
up at a safe distance from structures and overhangs, including your
main building, shed, garage, trees and other potentially flammable
objects. Never use your grill inside, in a tent or under an outdoor
awning or carport. Doing so can pose a serious fire hazard and
potentially cause carbon monoxide poisoning if you're using a gas
grill. Light your gas or charcoal grill using special long-length
lighters or long matches to avoid getting burned. Keep all ignition
sources out of the reach of children. Never leave an actively
burning grill unattended, and let your grill fully cool before you
cover or store it. Clean your grill thoroughly and often to reduce
flammable buildup inside."
Contact: Bristol Whitcher, bwhitcher@conecomm.com
Summer Safety
Jared Staver
Attorney
Staver Law Group. P.C.
Staver is available to discuss various summer safety topics,
including sun glare accidents, motorcycle safety, pool/water
safety, heat exhaustion and more. On motorcycle safety: "During the
summer months, drivers and motorcyclists should take extra
precautions to avoid accidents. Statistics show that more than 50%
of motorcycle accidents involve riders with less than five months
of riding experience. To minimize the risk of accidents,
motorcyclists should always wear protective gear including proper
eyewear and helmets. Make sure your bike is properly maintained
before taking it out for the first summer ride and keep a toolkit
on your bike at all times. Mechanical defects can contribute to
road crashes."
Staver is a Chicago personal
injury attorney and owner of Staver Law Group, P.C. His practice
focuses on representing people seeking compensation after being
hurt in the Chicago area, whether
by a car accident, slip and fall, workplace
accident, dog bite, or from an act of medical
malpractice. An experienced and dedicated litigator, Jared has
recovered tens of millions of dollars in settlements and verdicts
for his clients.
Bio:
https://www.chicagolawyer.com/about-staver-law-group/jared-staver/
Website: https://www.chicagolawyer.com
Contact: John Branham,
jb@chicagolawyer.com
How to Stay Safe on the Job/Keep Employees Safe
David Quezada
Vice President of Loss Control
EMPLOYERS
"Working in hot and sunny environments or near heat sources all day
can wear employees down. To help employees rest and recharge,
encourage them to take regular breaks in the shade or other cool
environments. Build break times into employees' schedules to help
enforce the practice. Make sure employees know how to recognize the
signs of heat-related illness and the immediate steps they need to
take to help themselves or their co-workers. In the event of a
medical emergency, contact 911 immediately, but also train
employees so they can be proactive before professional help
arrives. Fostering a safe and comfortable work environment is an
important commitment every day of the year, but especially when new
risks, such as extreme heat, are introduced."
EMPLOYERS is a specialty workers' compensation insurance
carrier.
Website: www.employers.com
Contact: Alexandra Gardell Kreuter,
EmployersInsurance@allisonpr.com
Managing Medications During the Summer
Jon Michaeli
EVP of Marketing and Business Development
Medisafe
Michaeli is available to discuss the importance of managing your
medications during the summer months, whether it's during vacations
or ensuring that your children are keeping up with their
medications while they're at summer camp. Managing medications
essentially helps you to manage your conditions, resulting in
improved outcomes.
Contact: Kendra Lee,
medisafe@racepointglobal.com
What to Do During a Power Outage
Keith Pinkerton
Owner
Mr. Electric, Huntsville, Ala.
Pinkerton is available to discuss weather precautions and backup
generators during storm season. He can advise homeowners what to do
when there is a power outage and how to ensure electrical safety
around the house in general. He is the owner of the Huntsville, Ala., branch of Mr. Electric, a
national brand of electrical installation and repair centers.
Website: https://mrelectric.com/huntsville
Contact: Elise Rose,
erose@fishmanpr.com
Safety When Completing House Projects
J.B. Sassano
President
Mr. Handyman
Sassano is available to discuss safety when completing house
projects, such as using power washers, power drills, climbing on
ladders for gutter cleaning, etc. He is president of Mr. Handyman,
the nation's leading home repair and maintenance franchise.
Website: https://www.mrhandyman.com
Contact: Elise Rose,
erose@fishmanpr.com
Injury Trends
Darshan Patel, M.D.
Chief of Pediatric Emergency Medicine
Maria Fareri Children's Hospital
Dr. Patel can provide commentary on a wide variety of summer
conditions and their recommended treatment, as well as injury
trends. As Section Chief, Dr. Patel serves as head of the
Pediatric Emergency Department. He and his team are the first line
of care for children in needing immediate care after injuries or at
the onset of illnesses. Maria Fareri Children's Hospital, a member
of the Westchester Medical Center Health Network, is the Level 1
pediatric trauma center for a region with more than 3 million
people.
In the past, Dr. Patel has been a media resource for summer safety
topics, including ATV and water safety, as well as injuries caused
by trampolines and fireworks. He has also contributed to
reports regarding dehydration and heat stroke. He has television,
radio and print media experience, and is adept at breaking down
complex medical topics for families. He is available for media
interviews when requests do not interfere with patient care.
Contact: Andy LaGuardia,
andrew.laguardia@wmchealth.org
Water Safety Tips
Ann Marie Buerkle
Acting Chairman
U.S. Consumer Product Safety Commission
Buerkle is available to discuss the many steps that parents can
take to improve safety in and around water. As acting chairman of
the U.S. Consumer Product Safety Commission (CPSC), Buerkle offers
a unique perspective into the importance of safety in and around
water. One of the national public education campaigns the Chairman
oversees is the Pool Safely campaign, which is aimed at reducing
child drownings and non-fatal submersions, as well as entrapments
in public swimming pools and spas. The campaign was launched in
2010 and has a network of over 1,000 partners that are dedicated to
promoting and benefitting from the campaign.
Website: https://www.poolsafely.gov
Contact: Christina Saull:
Christina.Saull@finnpartners.gov
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MEDIA JOBS:
Following are links to job listings for staff and freelance
writers, editors and producers. You can view these and more job
listings on our Job Board:
https://prnmedia.prnewswire.com/community/jobs/
- Reporter, NFL – The Wall Street Journal
- Reporter, Digital Media and Advertising – CMO Today
- Breaking News Editor – The Oklahoman
*****************
OTHER NEWS & RESOURCES:
Following are links to other news and resources we think you
might find useful. If you have an item you think other reporters
would be interested in and would like us to include in a future
alert, please drop us a line.
- JOURNALIST SPOTLIGHT: CHRISTOPHER
ELLIOTT, COLUMNIST AND AUTHOR. In our Journalist Spotlight
Q&A series, PR Newswire for Journalists and ProfNet users share
their insight and advice on how PR professionals and experts can
improve communications and increase their chances of being featured
in their publications. In this edition, we catch up with
Christopher Elliott, an
award-winning author, journalist and consumer advocate:
http://prn.to/elliott
- 3 COMMON UX MYTHS DEBUNKED: Every site wants to provide a
quality user experience. It's increasingly important as brands with
an online presence work to keep audience interest. With digital
audiences spreading their time across platforms, usability has
become a commodity. We're all trying to sell an experience, no
matter who we try to reach or where they view us. If you want your
audience to have a positive, relevant, and memorable experience,
meeting basic usability standards should be in your development
plan: http://bit.ly/2qBE0hI
- BLOG PROFILES: FISHING BLOGS. Each week, PR Newswire's
Audience Relations team selects an industry/subject and profiles a
handful of sites that do a good job with promoting and contributing
to the conversation. This week, they look at fishing blogs:
http://bit.ly/2pL2Nmh
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SOURCE ProfNet