BARCELONA, Spain, May 9, 2011 /PRNewswire/ -- Private Media
Group, Inc. (NASDAQ GM: PRVT) a worldwide leader in
premium quality adult entertainment content today announced a new
leading subscription service with Voddler Group AB, Scandinavia's
premier web based video-on-demand (VOD) service provider.
In addition to the current Pay-VOD service, the new subscription
model enables users to enjoy unlimited hours of entertainment. In
connection with the launch of the new service, Private Media Group
is increasing its library of high quality content on Voddler with
more than 20 new titles every month reaching over 150 new titles by
end of 2011. The enhanced library includes Private's classic
blockbuster titles as well as gay content.
In 2010, the two companies announced a multi-year agreement for
the exclusive delivery of adult content to Voddler. Leveraging
Voddler's leading distribution platform for VOD, with both free
ad-based and pay-per-view solutions, Private now has 100% coverage
and premier positioning throughout the Scandinavian online VOD
market.
With the Private agreement, Voddler launched an extended content
filter function to help its customers manage access to content. The
filter function assists both individuals who wish to limit their
exposure to specific titles and families who wish to share a login
between family members of varying ages.
Voddler offers premium films and series, both pay-per-view and
free advertising-funded, on Internet-connected devices where and
when the viewer wants. Voddler has over 1 million registered users
in the four markets where it operates: Sweden, Norway, Finland and Denmark. In 2010, "voddlerites" watched over 5
million films from a growing catalog of close to 4,000 titles from
the world's leading entertainment companies and film studios. In
February 2011, Voddler, raised
$8 million in funding in a round led
by Nokia's venture capital arm Nokia Growth Partners. Voddler just
announced that it is expanding its service to Spain, with a planned launch date in Q3
2011.
Berth Milton, Chief Executive Officer of Private
commented: "Entering this next phase of our relationship
with the leading VOD service provider in Scandinavia underscores
the strength of our brand and offering. Private's expansive library
of high-quality content combined with Voddler's platform and
exponentially growing user base marks a new era in how content is
consumed moving forward. As we continue to expand our digital
distribution strategy for consumer consumption across multiple
screens, we expect Voddler to significantly add to revenues in
2011."
About Voddler Group AB
Streaming video-on-demand service, Voddler offers the best films
and series legally on Internet-connected devices. Voddler offers
both pay-per-view and free advertising-funded titles, where and
when the viewer wants, with premium content from the world's
leading content companies. Founded in 2005, Voddler is
headquartered in Stockholm,
Sweden, and builds its service on a patented technology for
managed distributed streaming, that makes it cheaper and more
efficient to stream the more customers you have. Voddler's mission
is to offer a premium video service for users, advertisers and
content owners. See more at www.voddler.com.
About Private Media Group
Founded in 1965, NASDAQ listed Private Media Group is a
brand-driven world leader in adult entertainment, operating a
global content distribution network with a wide range of platforms
including; the Internet, broadcasting via cable, satellite, digital
TV and IPTV on 194 platforms in 42 countries, mobile content
delivery via 114 network operators in 37 countries and retail sale
of DVDs and magazines. Private Media Group owns the worldwide
rights to its extensive archive of high-quality content, and also
licenses its Private and "Silver Girls" trademarks internationally
for a select range of products and services. Private is the world's
preferred content provider of adult entertainment to consumers
anywhere, at any time and across all distribution platforms and
devices.
Corporate site: prvt.com, consumer site: private.com
For further information please contact:
Leslie Amadio
Head of Corporate Communications
Private Media Group
Tel +708 577 3022
leslie.amadio@private.com
Anders Sjoman
VP Communications
Voddler
Tel +46 70 717 60 78
anders.sjoman@voddler.com
SOURCE Private Media Group