SANTA CLARITA, Calif.,
Sept. 5, 2014 /PRNewswire/ --
Princess Cruises today announced a partnership to become a Proud
Sponsor of the Houston Texans, including a fan-based sweepstakes,
expanding the cruise line's presence in this key market.
As part of the partnership, Houston Texans fans will have the
opportunity to win a seven-day cruise to the Western Caribbean, sailing roundtrip from
Houston. The sweepstakes, which
will be promoted with digital ads on houstontexans.com and game day
radio advertising, runs through December 31,
2014, and fans can enter at princess.com/texans. Houston
Texans fans will also have access to special cruise deals from
Princess throughout the season.
"Princess Cruises has a significant presence in Houston since we have a ship based there
cruising the Caribbean," said
Gordon Ho, senior vice president of
global marketing for Princess Cruises. "Not only do Houstonians
have a passion for their home team, but our research tells us that
Texans fans also have a passion for exploring the world on cruise
vacations. So we think that bringing the two together is a winning
combination."
"We are thrilled to bring Princess Cruises aboard as a partner,"
said Jamey Rootes, President of the
Houston Texans. "We look forward to providing a fun and memorable
experience for Houston Texans fans to sail to the Caribbean from our homeport in Houston."
Princess is also partnering with the Seattle Seahawks,
San Francisco 49ers and Chicago
Bears to conduct similar marketing initiatives in each city.
Princess Cruises football fans can catch more of the action than
ever before aboard 13 of its cruise ships as the line is
showing the most highly watched games the NFL has to offer on its
signature Movies Under the Stars screens ,and throwing a tailgate
party each week to celebrate. Guests will be "ready for some
football" while sailing through the balmy waters on a Caribbean
cruise or enjoying cruising from the West Coast, with the game
showing on a giant LED screen above the pool.
Each Monday, ships will offer Tailgate at Sea parties, bringing
the best of the American football experience on deck. Guests can
enjoy their favorite nibbles such as hot wings, burgers, hot dogs,
chips and salsa, pizza, and other party foods football fans would
enjoy during a traditional BBQ in a stadium parking lot or while
hosting a football get-together. Beer buckets and team-inspired
drink specials will add to the tailgate experience.
Princess offers seven-day Western
Caribbean cruises aboard Emerald Princess sailing roundtrip
from Houston. These cruise
vacations visit Roatan, Belize
City and Cozumel and sail between November
16, 2014 and April 26,
2015.
Additional information about Princess Cruises is available
through a professional travel agent, by calling 1-800-PRINCESS
(1-800-774-6237), or by visiting the company's website at
princess.com.
About Princess Cruises:
One of the best-known names in
cruising, Princess Cruises is a global cruise and tour company
operating a fleet of 18 modern ships renowned for their innovative
design and wide array of choices in dining, entertainment and
amenities, all provided in an environment of exceptional customer
service. A recognized leader in worldwide cruising, Princess
carries 1.7 million guests each year to destinations around the
globe ranging in length from three to 111 days. The company is part
of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).
Newsroom:
Additional media information is available
at princess.com/news.
SOURCE Princess Cruises