HAT H&t Group Plc

TIDMHAT

H&T Group PLC

14 September 2011

Press release

An Abundance wins GBP1.4 million H&T pawnbrokers business

H&T pawnbrokers has awarded its total marketing business to behaviour change agency An Abundance after a competitive pitch.

An Abundance will be tasked with developing creative campaigns across the H&T Group product and service lines: pawnbroking, gold purchasing, unsecured loans and retail jewellery. H&T last year spent GBP1.4 million across TV, outdoor, Direct Marketing and local press.

Established in 1897 H&T is the UK's oldest and biggest player in the pawnbroking and cash for gold sectors. Two weeks ago, amid the worst of the rioting the company opened its 150th store in East Croydon. This sector has seen significant growth in recent years and H&T is considered to be one of the most innovative players to capitalise in the sector's growth.

Lucy Westcott, Head of Marketing said: "Under our Group CEO, John Nichols, we have invested heavily in staff training and shop refurbishments to provide the very best customer service. Our customer loyalty is high and we are exceptionally proud of the brand work we have done. It's a complex sector with many dynamics but An Abundance totally understood it and their pitch was superb. They delivered a strategic platform that was both right for the sector now and right for us as the dominant player in that sector."

Chris Ward, Co-owner and Managing partner of An Abundance said: "This sector could not be more interesting at this time. As faith and trust in banks decline and the markets lurch, spreading uncertainty, new entrants like Borro, H&T's proposition and offering to all socio demographic groups is compelling. Arguably we are doing the easy bit by building on years of investment in a culture and service proposition that has got them to number one in the market. We very much look forward to working with Lucy and her team."

H&T is the sixth win for the agency since its launch in February this year.

End.

About H&T

-- H&T is the UK's leading pawnbroking company with 150 stores and 45 GoldBars throughout the UK.

-- H&T provides a variety of flexible finance options to customers in addition to pawnbroking. including cheque cashing, payday advances and unsecured loans

-- All H&T staff are trained in valuing jewellery.

-- Customers can also access loans using H&T's online pawnbroking service. Visit www.handtonline.co.uk and follow a simple step-by step process.

-- H&T offers a gold buying service in its stores and in 45 smaller dedicated GoldBar Retail Mall Units throughout the country.

-- Customers can also sell their gold items using H&T's postal service. Visit www.handtgold.co.uk and follow a simple step-by-step process.

-- You can find out more about H&T's GoldBars at www.goldbar.co.uk

About An Abundance

An Abundance is an independent direct and digital marketing agency. Founded in February 2011 by co-owners Chris Ward, (ex Managing Partner of Engine Group) and Amanda Phillips (ex CEO of Proximity) and Simon Darwell - Taylor ( Ex ECD of Arc Worldwide ) the agency has 10 staff and clients, Barnardo's, Royal Mail, Reed, Sage and Unilever.

An Abundance delivers acquisition, CRM and marketing communication programmes through on and off line channels. This is done through a planning process that delivers SIGNIFICANTLY greater insight to inform strategy, communication planning, creative and media.

An Abundance have developed a planning methodology drawn from the principles of behavioural science that delivers a greater insight to anchor a brand message into the consumers world. They use the methodology to bring together the best of the proven first-class direct, digital and loyalty marketing expertise, with the principles of the new - social marketing and co-creation.

An Abundance have built their own proprietorial model of co-creation participants in the form of 'Abundance Nation.' The Abundance Nation is populated with, currently, 120 people in 4 categories

Behaviorists

Technologists

Creative thinkers

Sector specific experts

To that mix they add consumers

Why the name An Abundance? They believe that within everybody there is An Abundance of energy and passion to create and co-create.

Contact details

1 Neal Street Office 0207 420 6494

Covent Garden Chris's mobile 079 735 48766

London Amanda's mobile 07989 199 110

WC2H 9QL Email chris@anabundance.com

amanda@anabundance.com

www@anabundance.

This information is provided by RNS

The company news service from the London Stock Exchange

END

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