CHICAGO, July 1, 2015 /PRNewswire/ -- Vegetarian, vegan
and seafood options continue to increase on menus; however, due to
the flexibility that poultry offers operators to create innovative
and premium dishes—and its lower price relative to beef—poultry is
well positioned to remain a popular choice. To retain poultry's
share of stomach, operators and suppliers will need to emphasize
chicken and turkey's healthfulness and affordability and menu
innovative takes on traditional dishes to pique consumer
interest.
"Bold and spicy flavors can be used to differentiate, especially
combined with alternative preparations—like spicy ground turkey in
tacos or rotisserie-style chicken flavored with dry rubs. Touting
poultry's health and overall value will help justify poultry price
points," explains Kelly Weikel,
director of consumer insights at Technomic.
[View larger INFOGRAPHIC: Spotlight on Poultry]
In addition to tracking consumers' consumption behavior, the
Center of the Plate: Poultry Consumer Trend Report compiles menu,
industry and competitive data, and spotlights emerging concepts.
Operator and manufacturer marketing teams can easily leverage the
report's key themes, which include:
- 89 percent of consumers eat chicken at least weekly, while 36
percent eat turkey.
- Menu descriptors such as natural, unprocessed and organic are
seen as more healthy by consumers.
- The most prevalent proteins at limited- and full-service
restaurants are chicken, pork, beef and turkey, in that order.
The Center of Plate: Poultry Consumer Trend Report is one of
many in Technomic's Consumer Trend Report series, offering the most
current analysis, insight and opportunities to help grow your
business. Our best-in-class intelligence combines 50 years of
foodservice expertise with critical findings from more than 7,000
menus per year and nearly 30,000 annual consumer interviews.
Technomic publishes a complete library of Consumer Trend
Reports. To learn more, please visit Technomic.com or contact one
of the individuals listed below. For Technomic updates, please
follow us on Twitter, LinkedIn or our blog.
Contacts: Press Inquiries and Report Details: Kelly Weikel, (312) 506-3830, or
kweikel@technomic.com
Purchasing Details: Patrick Noone,
(312) 506-3852, or pnoone@technomic.com
About Technomic
Only Technomic delivers a 360-degree view of the food industry. We
impact growth and profitability for our clients by providing
consumer-grounded vision and channel-relevant strategic insights.
Our services range from major research studies and management
consulting solutions to online databases and simple fact-finding
assignments. Our clients include food manufacturers and
distributors, restaurants and retailers, or other foodservice
organizations, and various institutions aligned with the food
industry. Visit us at technomic.com.
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SOURCE Technomic