Cereal maker Post Holdings Inc. recently held talks to combine with ConAgra Foods Inc.'s frozen-potato business, according to people familiar with the matter, in what would be one of the biggest recent consumer-industry mergers.

The talks stalled but could come back to life, the people said, adding that ConAgra is currently focused on a previously announced plan to spin off the potato business, which is known as Lamb Weston, this year.

The deal would value Lamb Weston at around $6 billion, the people said. It was to be structured as a so-called Reverse Morris Trust, a tax-efficient transaction in which a company—like ConAgra in this case—breaks off a piece and merges it with a similarly sized rival.

Post, which makes Raisin Bran and Shredded Wheat cereals, had a market value of about $4.9 billion Tuesday afternoon.

Write to Dana Mattioli at dana.mattioli@wsj.com and Dana Cimilluca at dana.cimilluca@wsj.com

 

(END) Dow Jones Newswires

June 21, 2016 16:45 ET (20:45 GMT)

Copyright (c) 2016 Dow Jones & Company, Inc.
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