LONDON, November 21, 2014 /PRNewswire/ --
Points, the global leader in loyalty
currency management, has announced the expansion of its strategic
partnership with Collinson Latitude. The expanded relationship will
enable both parties to reach a larger portion of the global loyalty
industry and bring a robust suite of ancillary revenue products and
services to more loyalty programs worldwide.
For the past two years, Points and Collinson Latitude have
worked together on six earn malls with partners throughout
Europe and North America. The new partnership will see
the sharing of resources and expertise between the two companies,
and the expansion of Points' core Buy, Gift, Transfer and
PointsConnect business together with Collinson Latitude's RewardAll
and iRedeem products. This expanded product offering will bring
more options to our respective loyalty program partners, driving
engagement within their programs by offering members more ways to
interact with their favourite loyalty currencies.
"Our existing partnership has proven to be a great fit, with
significant opportunities to expand the relationship into the
future and bring more options to our valued loyalty program
partners," says Rob MacLean, CEO of
Points. "We're very pleased with the opportunity to partner with a
great company such as Collinson Latitude and see this as an
excellent example of how our belief in doing 'more together' is
being executed."
With offices in New York,
London, Dubai, and Singapore, Collinson Latitude has earning and
redemption capabilities in over 150 countries, providing services
and products that are complementary to Points' own offerings for
enhancing the value of loyalty programs. Collinson Latitude is part
of Collinson Group, which has over 25 years of experience in travel
and financial services loyalty, and includes ICLP and Priority Pass
within its portfolio.
Colin Evans, Chairman,
Collinson Group comments, "We've
been delighted with the results achieved through the partnership so
far, with multiple successful deployments delivered. This enhanced
agreement enables us to work even more closely together to deliver
more choice and value to our clients and their customers."
About Points
Points, publicly traded as Points International Ltd. (TSX: PTS;
NASDAQ: PCOM), is the global leader in loyalty currency management.
Via a state-of-the-art loyalty commerce platform, Points provides
loyalty eCommerce and technology solutions to the world's top
brands to enhance their consumer offerings and streamline their
back-end operations.
About Collinson Latitude
Collinson Latitude is a leading provider of products that
deliver enhancements for reward and loyalty programmes and
incremental revenue for brands.
The company's innovative products deliver relevant and rewarding
customer experiences by adding value and choice to memberships and
loyalty. Focusing on the travel, financial services,
telecommunication and retail industries, Collinson Latitude
provides companies with the tools to reach their full profit
potential through products that generate and sustain active, loyal
and profitable customers for life. For more information visit:
http://www.collinsonlatitude.com .